Haydn Brush
Haydn Brush Technographics
Haydn Brush Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Haydn Brush and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Haydn Brush employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Haydn Brush has purchased the following applications: Accredo Mercury for ERP Financial in 2015, DNN Evoq Content for Web Content Management in 2016, Shopify for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Haydn Brush is running and its propensity to invest more and deepen its relationship with Accredo Business Software Ltd , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Haydn Brush revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Haydn Brush intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Haydn Brush Tech Stack and Enterprise Applications
Haydn Brush ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Accredo Business Software Ltd | Legacy | Accredo Mercury | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Haydn Brush implemented Accredo Mercury, the Business and Accounting Software from Accredo Business Software Ltd. The deployment established Accredo Mercury as the central financial ledger for the New Zealand based manufacturer with approximately 30 employees, supporting core finance and statutory reporting functions.
Initial implementation focused on core accounting configuration consistent with Business and Accounting Software deployments, including general ledger, accounts payable, accounts receivable and inventory costing. Haydn Brush was a long-time user of Accredo’s accounting solution and was keen to utilise the web services module that was released with Version 5 of Accredo’s software in 2018.
The web services module was adopted to enable programmatic data exchange between Accredo Mercury and operational systems, enabling integration patterns typical for accounting platforms, for example bank feed automation, payroll interfaces and shop-floor transactional data capture. Operational coverage centered on finance and operations at the company’s New Zealand site, with integrations scoped to automate journal posting and supplier reconciliations.
Governance was centralized within the finance function, which maintained master data, managed the chart of accounts and controlled integration endpoints, while change-control and release coordination aligned with Accredo versioning. Rollout emphasized staged activation of web services endpoints and configuration stability to protect transactional integrity.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Haydn Brush Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DotNetNuke | Legacy | DNN Evoq Content | Web Content Management | Content Management | n/a | 2016 | 2016 |
In 2016, Haydn Brush implemented DNN Evoq Content as the public website content platform for haydn.co.nz. The deployment establishes DNN Evoq Content as the company Web Content Management solution for managing site pages, product information, and marketing collateral on the corporate site in New Zealand. This implementation places the full application, DNN Evoq Content, at the center of external content delivery and site administration.
The configuration focuses on standard Web Content Management capabilities, including template driven page construction, a media library for assets, modular content blocks, role based permissions, and editorial workflow with staged authoring and publishing. Configuration work emphasizes responsive site templates and content modules to support product pages and company information, consistent with DNN Evoq Content functional patterns. Content administration is organized around content types and templates to streamline reuse and maintain brand consistency across the site.
Operational ownership is centered in marketing and communications, with editorial roles configured for content creation, review, and publication. Governance practices include role based access and approval workflows implemented inside DNN Evoq Content to control changes to the public site. The deployment serves as Haydn Brush DNN Evoq Content Web Content Management foundation for ongoing content operations and editorial governance.
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Web Content Management | Content Management |
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2016 | 2016 |
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Haydn Brush eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Haydn Brush implemented Shopify to power its eCommerce storefront on haydn.co.nz and centralize online product sales. Shopify is deployed as the company public-facing commerce platform for the New Zealand manufacturer, providing the hosted storefront and catalog layer for product listings and customer checkout.
The implementation configures Shopify catalog management, shopping cart and checkout workflows, inventory visibility, and order management functions typical for an eCommerce deployment. The platform is used to manage product content and pricing, capture customer orders, and coordinate fulfillment tasks, with standard SaaS architecture minimizing on-premises infrastructure for a 30 employee organization.
Operational ownership appears concentrated in commercial and operations teams, with the website team and fulfillment staff using Shopify administrative tooling to process orders and update product content. Governance and workflow changes align to centralized store administration, inventory update cycles, and defined order processing steps, enabling Haydn Brush to run online sales through Shopify on its website.
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Haydn Brush PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Haydn Brush IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Haydn Brush
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Haydn Brush Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Haydn Brush IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Haydn Brush digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Haydn Brush Technographics
Haydn Brush is a Manufacturing organization based in New Zealand,
with around 30 employees and annual revenues of $4.0 million.
Haydn Brush operates a diverse technology stack with applications such as
Accredo Mercury, DNN Evoq Content and Shopify,
covering areas like ERP Financial, Web Content Management and eCommerce.
Haydn Brush has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Accredo Business Software Ltd, DotNetNuke and Shopify.
Haydn Brush recently adopted applications including
Google Pay in 2021, Apple Pay in 2021 and Shopify in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Haydn Brush’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Haydn Brush’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Haydn Brush technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.