Headbrands Technographics
Headbrands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Headbrands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Headbrands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Headbrands has purchased the following applications: Microsoft 365 for Collaboration in 2016, SiteDirect eCommerce Platform for eCommerce in 2013, Vergic Engage for Customer Engagement in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Headbrands is running and its propensity to invest more and deepen its relationship with Microsoft , SiteDirect Professional Web Solutions , Fresh Relevance or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Headbrands revenues, which have grown to $32.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Headbrands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Headbrands Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SiteDirect Professional Web Solutions | Legacy | SiteDirect eCommerce Platform | eCommerce | eCommerce | n/a | 2013 | 2013 |
In 2013, Headbrands implemented the SiteDirect eCommerce Platform on its public website. The SiteDirect eCommerce Platform serves as Headbrands eCommerce channel to manage online product presentation and direct order capture for the distributor.
The implementation centers on category-aligned eCommerce capabilities, including a product catalog and storefront, shopping cart and checkout workflows, content management for product and promotional pages, pricing controls and basic order management. Configuration emphasis appears to be on merchandising and catalog structure, with platform-admin interfaces to manage SKUs, images and product attributes consistent with distribution use cases.
Operationally the SiteDirect eCommerce Platform is hosted on Headbrands web domain and supports business functions across sales, marketing, merchandising and customer service for the Sweden-based distributor. For a 50-person organization the deployment implies centralized administration of catalog and order processing, with ecommerce operations integrated into daily commercial workflows.
Governance and process changes focus on embedding web merchandising and order handling into existing operational roles, establishing content update procedures and defining responsibilities for product lifecycle and order fulfillment. The narrative reflects an implemented SiteDirect eCommerce Platform that underpins Headbrands online sales and merchandising processes without documented external system integrations.
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vergic | Legacy | Vergic Engage | Customer Engagement | CRM | n/a | 2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Headbrands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Headbrands Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||