Healthcare Trust of America Inc. Class A
16435 North Scottsdale Road,
Scottsdale, 85254, AZ,
United States
Scottsdale, 85254, AZ,
United States
1 858-546-0004
Construction and Real Estate
Healthcare Trust of America Inc. Class A Technographics
Healthcare Trust of America Inc. Class A Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Healthcare Trust of America Inc. Class A and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 357 Healthcare Trust of America Inc. Class A employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Healthcare Trust of America Inc. Class A has purchased the following applications: MRI Platform X for Real Estate Property Management in 2018, WooCommerce for eCommerce in 2018, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Healthcare Trust of America Inc. Class A is running and its propensity to invest more and deepen its relationship with MRI Software , Automattic , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Healthcare Trust of America Inc. Class A revenues, which have grown to $768.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Healthcare Trust of America Inc. Class A intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Healthcare Trust of America Inc. Class A Tech Stack and Enterprise Applications
Healthcare Trust of America Inc. Class A ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MRI Software | Legacy | MRI Platform X | Real Estate Property Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Healthcare Trust of America Inc. Class A deployed MRI Platform X for Real Estate Property Management to support its commercial healthcare property accounting operations. The deployment centered on property accountants responsible for portfolios of roughly 20 to 30 buildings each, with regional financial coverage that included about 100 buildings for general ledger reconciliations and control activity.
MRI Platform X was used to manage core real estate accounting workflows, including monthly financials, accruals, journal entries, month end and quarter end close tasks, bank and balance sheet reconciliations, accounts receivable and accounts payable processing, and straight-line rent accounting. Functional use included tenant statement generation and review, CAM estimate calculation and annual CAM reconciliations, charge back processing to tenants, move out charge adjustments, security deposit disposition, and revenue variance analysis, with MRI Platform X serving as the primary system of record for these modules.
Operationally the implementation paired MRI Platform X with Microsoft Excel for heavy analysis, exports, reconciliations, and ad hoc variance work, reflecting a hybrid system and spreadsheet workflow common in property management finance. The system supported tenant-facing statement workflows for the assigned 20 to 30 buildings per accountant and regional GL reconciliation responsibilities covering approximately 100 buildings, impacting property accounting, property management, and centralized finance teams.
Governance and process changes centered on standardizing CAM billing and reconciliation procedures, move out and charge posting rules, and month end close checklists. The property accounting team produced training materials and onboarding documentation to accelerate new accountant proficiency with MRI Platform X and to codify procedures for processing bill backs to tenants, application of credits and payments, CAM billings, and bank reconciliations.
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Healthcare Trust of America Inc. Class A eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Healthcare Trust of America Inc. Class A implemented WooCommerce on its public website to introduce eCommerce capabilities alongside its corporate content. The deployment uses WooCommerce as the storefront engine on the site, aligning the corporate web presence with standard eCommerce workflows for online product and transaction handling.
The implementation of WooCommerce includes core functional modules typical of the application, including product catalog management, shopping cart and checkout flows, order management and basic shipping and payment configuration. The deployment is provisioned through the site content management layer provided by Automattic, with WooCommerce configured to operate as the site level commerce plugin and to surface storefront pages and transactional endpoints within the WordPress-driven site.
Operational ownership appears centralized to the corporate web and marketing function, with the scope limited to the public website and online transaction workflows rather than broader enterprise back office systems. Governance emphasizes site-level content and commerce configuration, catalog lifecycle management and order processing workflows, positioning WooCommerce to serve Healthcare Trust of America Inc. Class A as the primary eCommerce component of its web infrastructure.
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Healthcare Trust of America Inc. Class A CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Healthcare Trust of America Inc. Class A implemented Salesforce Sales Cloud. The deployment leverages Sales Automation,CRM,Sales Engagement capabilities and is used on the company website to capture inbound interest and route records into the platform.
The implementation of Salesforce Sales Cloud centers on core Sales Cloud modules commonly used for enterprise selling, including lead capture and conversion, contact and account management, opportunity and pipeline management, activity tracking, and sales engagement automation. Administrators configured dashboards and report layouts to support pipeline visibility and standard sales workflows, while using Salesforce Sales Cloud automation features to enforce qualification and next-step processes.
Operationally the Sales Cloud instance is embedded into the public website to feed inbound forms and contact captures directly into the CRM, enabling automatic record creation and assignment workflows. The platform acts as the central repository for prospect and contact data tied to customer-facing sales processes, supporting coordinated follow up and consolidated activity history across business users.
Governance was organized around Salesforce native controls, with role-based access, profiles and permission sets, record types and validation rules implemented to standardize data entry and pipeline governance. Change management emphasis focused on aligning internal sales workflows to system processes and enforcing consistent data capture through the website integration and configured Sales Cloud automation.
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Healthcare Trust of America Inc. Class A IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Healthcare Trust of America Inc. Class A CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Healthcare Trust of America Inc. Class A
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Healthcare Trust of America Inc. Class A Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Healthcare Trust of America Inc. Class A IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Healthcare Trust of America Inc. Class A digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Healthcare Trust of America Inc. Class A Technographics
Healthcare Trust of America Inc. Class A is a Construction and Real Estate organization based in United States,
with around 357 employees and annual revenues of $768.7 million.
Healthcare Trust of America Inc. Class A operates a diverse technology stack with applications such as
MRI Platform X, WooCommerce and Salesforce Sales Cloud,
covering areas like Real Estate Property Management, eCommerce and Sales Automation, CRM, Sales Engagement.
Healthcare Trust of America Inc. Class A has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MRI Software, Automattic and Salesforce.
Healthcare Trust of America Inc. Class A recently adopted applications including
Salesforce Sales Cloud in 2021, Google Cloud Platform (GCP) in 2021 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Healthcare Trust of America Inc. Class A’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Healthcare Trust of America Inc. Class A’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Healthcare Trust of America Inc. Class A technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.