Little Chute, 54140, WI,
United States
Heartland Business Systems Technographics
Heartland Business Systems Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Heartland Business Systems and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 420 Heartland Business Systems employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Heartland Business Systems has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Hubspot CRM for CRM in 2021, Castle for AML, Fraud and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heartland Business Systems is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heartland Business Systems revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heartland Business Systems intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Heartland Business Systems Tech Stack and Enterprise Applications
Heartland Business Systems Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Heartland Business Systems implemented Cisco Webex Meetings in the Audio Video and Web Conferencing category. The deployment is surfaced on their public website to enable client-facing scheduling and browser-based join for external meetings and demos, supporting customer engagement workflows alongside internal collaboration for the professional services organization.
Configuration emphasizes standard Cisco Webex Meetings capabilities including multi-party video, screen sharing, meeting recording, and host controls, with meeting workflows embedded into web contact and scheduling flows. Cisco Webex Meetings is integrated into Heartland Business Systems website as the customer-facing conferencing channel and is used across sales, professional services delivery, and support teams, with governance focused on process-level adoption, administrator controls for meeting access, and meeting recording retention policies.
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Collaboration | Collaboration |
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2019 | 2019 |
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Heartland Business Systems CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Heartland Business Systems deployed HubSpot CRM on their website, establishing a cloud hosted customer data and engagement layer. The implementation positions HubSpot CRM within the company's CRM application estate to capture inbound leads and support customer lifecycle management.
Configuration focused on core CRM capabilities, including centralized contact and company records, web form lead capture, activity tracking, and sales pipeline management. HubSpot CRM was configured to manage contact enrichment and engagement histories, enabling standard CRM workflows such as lead qualification, task automation, and deal stage progression.
Operational scope spans sales, marketing, and customer service teams, with the CRM serving as the single source of truth for web originated leads and customer interactions. Governance emphasized role based access, process alignment for lead routing and sales stages, and use of HubSpot CRM as a cloud SaaS solution embedded on the corporate site to streamline front end capture into back office workflows.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Heartland Business Systems TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Castle Intelligence | Legacy | Castle | AML, Fraud and Compliance | TRM | n/a | 2021 | 2021 |
In 2021, Heartland Business Systems implemented Castle and deployed the Castle application on their public website to introduce web-based screening capabilities. The implementation positions Castle as an AML, Fraud and Compliance capability within Heartland Business Systems, a 420 employee professional services firm based in the United States. The deployment is focused on surface level website instrumentation that captures user interactions for downstream risk processing.
Castle on the website is configured to deliver real time risk scoring, device and session monitoring, and behavioral detection functions that are typical for AML, Fraud and Compliance platforms. Operational coverage centers on customer facing authentication and onboarding workflows, and the rollout required adjustments to online screening checkpoints and incident escalation processes to align with existing customer service and compliance teams. The narrative emphasizes a web integrated, monitoring first architecture for fraud and compliance controls rather than broad backend integration work.
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Heartland Business Systems PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Heartland Business Systems IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Heartland Business Systems
| First Name | Last Name | Title | Function | Department | Phone | |
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| VP of Business Development | VP | Sales | ||||
| President | CXO | Finance | ||||
| Principal and CEO | Director | Finance |
Apps Being Evaluated by Heartland Business Systems Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||