AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Heartland Business Systems Tech Stack and Enterprise Applications

Heartland Business Systems Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2020 2020
In 2020, Heartland Business Systems implemented Cisco Webex Meetings in the Audio Video and Web Conferencing category. The deployment is surfaced on their public website to enable client-facing scheduling and browser-based join for external meetings and demos, supporting customer engagement workflows alongside internal collaboration for the professional services organization. Configuration emphasizes standard Cisco Webex Meetings capabilities including multi-party video, screen sharing, meeting recording, and host controls, with meeting workflows embedded into web contact and scheduling flows. Cisco Webex Meetings is integrated into Heartland Business Systems website as the customer-facing conferencing channel and is used across sales, professional services delivery, and support teams, with governance focused on process-level adoption, administrator controls for meeting access, and meeting recording retention policies.
Collaboration Collaboration 2019 2019
Heartland Business Systems CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot CRM CRM CRM n/a 2021 2021
In 2021, Heartland Business Systems deployed HubSpot CRM on their website, establishing a cloud hosted customer data and engagement layer. The implementation positions HubSpot CRM within the company's CRM application estate to capture inbound leads and support customer lifecycle management. Configuration focused on core CRM capabilities, including centralized contact and company records, web form lead capture, activity tracking, and sales pipeline management. HubSpot CRM was configured to manage contact enrichment and engagement histories, enabling standard CRM workflows such as lead qualification, task automation, and deal stage progression. Operational scope spans sales, marketing, and customer service teams, with the CRM serving as the single source of truth for web originated leads and customer interactions. Governance emphasized role based access, process alignment for lead routing and sales stages, and use of HubSpot CRM as a cloud SaaS solution embedded on the corporate site to streamline front end capture into back office workflows.
Digital Advertising Platform CRM 2021 2021
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2018 2018
Heartland Business Systems TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Castle Intelligence Legacy Castle AML, Fraud and Compliance TRM n/a 2021 2021
In 2021, Heartland Business Systems implemented Castle and deployed the Castle application on their public website to introduce web-based screening capabilities. The implementation positions Castle as an AML, Fraud and Compliance capability within Heartland Business Systems, a 420 employee professional services firm based in the United States. The deployment is focused on surface level website instrumentation that captures user interactions for downstream risk processing. Castle on the website is configured to deliver real time risk scoring, device and session monitoring, and behavioral detection functions that are typical for AML, Fraud and Compliance platforms. Operational coverage centers on customer facing authentication and onboarding workflows, and the rollout required adjustments to online screening checkpoints and incident escalation processes to align with existing customer service and compliance teams. The narrative emphasizes a web integrated, monitoring first architecture for fraud and compliance controls rather than broad backend integration work.
Heartland Business Systems PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2018 2018
Heartland Business Systems IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017

IT Decision Makers and Key Stakeholders at Heartland Business Systems

First Name Last Name Title Function Department Email Phone
VP of Business Development VP Sales
President CXO Finance
Principal and CEO Director Finance

Apps Being Evaluated by Heartland Business Systems Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Heartland Business Systems IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Heartland Business Systems digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Heartland Business Systems Technographics
Heartland Business Systems is a Professional Services organization based in United States, with around 420 employees and annual revenues of $130.0 million.
Heartland Business Systems operates a diverse technology stack with applications such as Cisco Webex Meetings, Hubspot CRM and Castle, covering areas like Audio Video and Web Conferencing, CRM and AML, Fraud and Compliance.
Heartland Business Systems has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Cisco Systems, HubSpot and Castle Intelligence.
Heartland Business Systems recently adopted applications including Hubspot CRM in 2021, HubSpot Ads in 2021 and Hubspot Marketing Automation in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Heartland Business Systems’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Heartland Business Systems’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Heartland Business Systems technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.