Heartline Fitness
8041 Cessna Ave. Suite 200,
Gaithersburg, 20879, MD,
United States
Gaithersburg, 20879, MD,
United States
1 301-921-0661
Communications
Heartline Fitness Technographics
Heartline Fitness Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Heartline Fitness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Heartline Fitness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Heartline Fitness has purchased the following applications: Microsoft 365 for Collaboration in 2015, Shopify for eCommerce in 2020, Oracle NetSuite CRM for CRM in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Heartline Fitness is running and its propensity to invest more and deepen its relationship with Microsoft , Shopify , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Heartline Fitness revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Heartline Fitness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Heartline Fitness Tech Stack and Enterprise Applications
Heartline Fitness Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Heartline Fitness deployed Microsoft 365 as its core Collaboration platform to support internal communications and team collaboration across the 50 person organization. Heartline Fitness Microsoft 365 Collaboration supports business functions such as employee communication, content management, and collaborative workstreams that surface directly on the company website.
The implementation centers on Microsoft 365 as a cloud hosted tenant, providing standard Collaboration capabilities including business email, file sharing and synchronization, team messaging, and document collaboration consistent with the Microsoft 365 application suite. The deployment is sized for a small enterprise profile, emphasizing simple tenant administration, user provisioning, and shared content libraries to support sales, operations and customer engagement workflows.
Microsoft 365 is surfaced on Heartline Fitness public website according to site source references, indicating at least partial integration between the company web presence and the Microsoft 365 environment for content or authentication flows. Administration and governance are organized around a centralized Microsoft 365 admin model, with role based access controls and group management used to manage user accounts and content access across the United States based organization.
|
Heartline Fitness eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Heartline Fitness implemented Shopify to power its eCommerce presence on the company website. The deployment uses Shopify as a cloud hosted storefront and administrative platform, providing product catalog management, checkout and payment orchestration, inventory tracking, and order management capabilities that align with eCommerce operational patterns. Shopify functions as both the customer facing storefront and the back office for product publishing, pricing, and promotional workflows. For a 50 person organization, the configuration emphasizes centralized catalog and simplified order processes to reduce operational overhead.
Shopify is integrated directly into Heartline Fitness's website to deliver storefront rendering and checkout flows through the Shopify platform. Operational ownership resides with internal eCommerce and marketing teams who manage product lifecycle, merchandising, and order fulfillment workflows inside the Shopify admin console. Governance centers on centralized catalog control, role based access for order processing and marketing content updates, and standard eCommerce procedures for inventory reconciliation and customer order handling. The implementation aligns Heartline Fitness Shopify eCommerce with business functions in sales, marketing, and fulfillment.
|
Heartline Fitness CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014, Heartline Fitness implemented Oracle NetSuite CRM. The deployment used Oracle NetSuite CRM as a cloud hosted SaaS solution scaled to a 50 employee communications firm, configured for core CRM functions including lead and contact management, opportunity pipeline and sales force automation, and customer service case tracking. Configuration emphasized role based access controls, configurable dashboards, and workflow automation to support sales and support processes.
The implementation was scoped to sales, marketing, and customer support teams across the companys United States operations, with a centralized administration model for user provisioning and system configuration. Governance introduced standardized sales stages, data stewardship rules, and reporting cadences to align pipeline management and customer record hygiene. The narrative centers on CRM modules and operational process restructuring typical of a business adopting Oracle NetSuite CRM for unified customer lifecycle management.
|
|
|
|
|
CRM | CRM |
|
2020 | 2020 |
|
|
|
|
|
CRM | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
Heartline Fitness IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Heartline Fitness
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
President/CEO | CXO | Finance | |
|
|
|
Director, Finance & Human Resources | Director | Finance | |
|
|
|
President, Heartline Technical Services | CXO | Finance | |
|
Apps Being Evaluated by Heartline Fitness Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Heartline Fitness IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Heartline Fitness digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Heartline Fitness Technographics
Heartline Fitness is a Communications organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
Heartline Fitness operates a diverse technology stack with applications such as
Microsoft 365, Shopify and Oracle NetSuite CRM,
covering areas like Collaboration, eCommerce and CRM.
Heartline Fitness has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Shopify and Oracle.
Heartline Fitness recently adopted applications including
Oracle Netsuite Bronto Marketing Platform in 2021, Google Cloud Platform (GCP) in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Heartline Fitness’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Heartline Fitness’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Heartline Fitness technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.