Philadelphia, 19106, PA,
United States
HHM management Technographics
HHM management Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HHM management and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 HHM management employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HHM management has purchased the following applications: BirchStreet AP 3-Way Auto-Match for AP Automation in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Milestone Analytics for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HHM management is running and its propensity to invest more and deepen its relationship with BirchStreet Systems , Google , Milestone or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HHM management revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HHM management intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HHM management Tech Stack and Enterprise Applications
HHM management ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BirchStreet Systems | Legacy | BirchStreet AP 3-Way Auto-Match | AP Automation | ERP | n/a | 2014 | 2014 |
In 2014, HHM management implemented BirchStreet AP 3-Way Auto-Match as an AP Automation solution to centralize accounts payable across its U.S. hotel portfolio. The deployment addressed an extremely manual invoice and AP process and targeted invoice processing workflows across approximately 130 hotels and more than 100 properties.
The implementation leveraged the BirchStreet AP 3-Way Auto-Match three way auto match capability to automate invoice capture, PO matching, and electronic routing for approvals. Configuration emphasized automated matching rules, exception handling, and workflow automation to standardize invoice processing steps and reduce manual intervention.
Operationally the rollout covered corporate accounts payable and property finance teams, providing centralized visibility across property-level invoice queues and approvers. The architecture emphasized centralized processing with property-level transaction visibility, enabling finance and procurement functions to monitor exceptions and enforce compliance controls.
As implemented, processes became fully automated, reducing invoice processing time and introducing compliance controls and open means for cost savings, outcomes HHM reported across its property base. BirchStreet AP 3-Way Auto-Match served as the AP Automation backbone for HHM management, improving saving and visibility across its 100 plus properties.
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HHM management Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, HHM management implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. HHM management is a United States leisure and hospitality operator with about 1,600 employees and a corporate website using Google Apps for Business, and the deployment established Google Workspace as the centralized productivity and communication layer for the organization.
The implementation included core Google Workspace modules such as Gmail for corporate email, Google Calendar for scheduling, Google Drive and Google Docs for shared document collaboration, Google Sites for internal web pages, and the Google Workspace Admin console for tenant management. Configuration work focused on account provisioning, group-based access controls, shared drive structures for document organization, and mobile device management to support staff who operate across properties.
Operational coverage targeted company wide users including corporate staff and property operations across the United States, with administrative controls set up for role based admin delegation and standardized naming and access policies. Governance incorporated centralized user lifecycle processes, email retention and compliance settings, and staged onboarding and training to operationalize the Collaboration suite across teams and sites.
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HHM management CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Milestone | Legacy | Milestone Analytics | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, HHM management implemented Milestone Analytics as its Marketing Analytics solution, instrumenting the public website hhmhospitality.com to capture web visitor behavior and campaign interaction. Milestone Analytics was deployed to provide browser-based tracking and centralized analytics reporting on site engagement, supporting marketing measurement and visitor-level attribution across digital channels.
The implementation emphasized standard Marketing Analytics functional capabilities, including event tracking, conversion tracking, campaign attribution, segmentation, and interactive dashboards configured within Milestone Analytics. Operational ownership was placed with the digital marketing and marketing operations teams, and the deployment was scoped to the company website rather than broader enterprise systems. Governance focused on analytics configuration, tag management, and reporting workflows to support campaign measurement and ongoing dashboard maintenance without introducing named third party integrations.
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HHM management IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at HHM management
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by HHM management Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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