Baltimore, 21218, MD,
United States
Highs Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Highs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Highs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Highs has purchased the following applications: Taiga’s Front Office Platform for Analytics and BI in 2024, Network Solutions Hosting for Application Hosting and Computing Services in 2013, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Highs is running and its propensity to invest more and deepen its relationship with Taiga Data , Network Solutions , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Highs revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Highs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Taiga Data | Legacy | Taiga’s Front Office Platform | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024, Highs deployed Taiga’s Front Office Platform to centralize sales and traffic data across its 52 stores in the Mid-Atlantic. Taiga’s Front Office Platform is an Analytics and BI solution used to consolidate point of sale and footfall signals into operational dashboards for front-line and store management.
The implementation concentrated on promotion analytics and labor-effectiveness dashboards, configuring modules to surface take-rate metrics, promotion lifecycles, and labor efficiency indicators. These configurations enabled promotion-level monitoring and real-time visibility into sales and traffic correlations to support day-to-day scheduling and promotional decisioning.
Rollout began in January 2024 across the Highs estate, with governance that provisioned manager access and prioritized front-line adoption for scheduling and promotion workflows. The deployment achieved a 95% manager login rate, demonstrating rapid operational uptake among store managers.
Reported outcomes include improved promotion ROI and more disciplined labor planning, cutting the promotion count in half and increasing rebate capture by tying promotions to real-time take-rate data. The implementation positioned Taiga’s Front Office Platform as a central Analytics and BI layer aligning promotion strategy, rebate reconciliation, and store-level labor planning.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Network Solutions | Legacy | Network Solutions Hosting | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Domain Name System (DNS) | IaaS |
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2013 | 2013 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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DDoS Protection | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shop Management | ERP Services and Operations |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2012 | 2012 |
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Web Content Management | Content Management |
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2019 | 2019 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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