Hilton
7930 Jones Branch Drive, Suite 1100,
McLean, 22102, VA,
United States
McLean, 22102, VA,
United States
1 703-883-1000
Leisure and Hospitality
Hilton Technographics
Hilton Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hilton and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 178000 Hilton employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hilton has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2017, Oracle Cloud HCM for Core HR in 2020, Magnite (ex Rubicon Project) for Digital Advertising Platform in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hilton is running and its propensity to invest more and deepen its relationship with Oracle , Alvaria , Magnite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hilton revenues, which have grown to $11.17 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hilton intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hilton Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, Hilton implemented Oracle Cloud ERP as its enterprise financial management platform. The deployment positioned Oracle Cloud ERP as the core ERP Financial system for Hilton Hotels & Resorts, consolidating financial control and transactional processing into a single cloud-hosted application.
The implementation centered on standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, fixed asset accounting, cash management, procurement-linked invoicing, period close automation, multi-entity consolidation, multi-currency accounting, and financial reporting. Configuration work emphasized chart of accounts alignment, intercompany accounting rules, and period close sequencing to support hospitality revenue and cost flows.
Architecturally the program used Oracle Cloud ERP as a cloud SaaS platform with extensibility through standard integration interfaces such as REST APIs, EDI, and secure batch data loads to support downstream reporting and upstream transactional feeds. Operational scope covered Hilton’s centralized finance organization and accounting operations, with role-based access and control frameworks, standardized workflows for procure-to-pay and order-to-cash cycles, and governance processes to manage chart of accounts changes, period close orchestration, and certification of financial controls.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2020 | 2020 |
In 2020, Hilton implemented Oracle Cloud HCM for Core HR. The engagement shows targeted payroll and core HR configuration activity, anchored by a Payroll Change Lead contract based in Glasgow City, Scotland from March 2020 to July 2020, which indicates a focused payroll change and stabilization effort during that period.
The Oracle Cloud HCM deployment concentrated on Core HR capabilities, with configuration work aligned to global employee records, payroll configuration, workforce lifecycle management, absence administration and benefits setup as part of standard Core HR workflows. Oracle Cloud HCM was used to centralize HR master data and to codify payroll rules and pay processing logic consistent with enterprise payroll governance.
Governance was structured around a payroll change lead role, coordinating payroll and HR operations teams and driving configuration, testing cycles and cutover planning from the Glasgow-based engagement. The implementation narrative connects Hilton Oracle Cloud HCM Core HR to payroll and HR operational functions, highlighting program-level change management and role-based accountability during the March 2020 to July 2020 window.
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Workforce Management | HCM |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magnite | Legacy | Magnite (ex Rubicon Project) | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013, Hilton implemented Magnite (ex Rubicon Project) as a Digital Advertising Platform on its public website, Hilton.com. The deployment concentrated on web-based programmatic monetization and real-time bidding to support Hilton’s digital marketing and e-commerce advertising functions.
Magnite (ex Rubicon Project) was configured to provide core Digital Advertising Platform capabilities, including supply-side platform features, real-time bidding connectivity, header bidding support, ad tag management, and yield configuration. Workstreams focused on ad tag deployment within site templates, deal and price floor configuration, and generation of reporting feeds to support campaign analytics and inventory management.
Operational integration occurred at the website layer via ad tag implementation and exchange endpoints, enabling Hilton’s digital marketing and ad operations teams to manage demand sources, creative delivery, and inventory segmentation by site section. Governance and workflow adjustments emphasized centralized campaign trafficking, tag governance, policy controls, and coordination between IT and marketing to maintain tag hygiene and compatibility with consent and privacy requirements.
This narrative documents Hilton Magnite (ex Rubicon Project) Digital Advertising Platform use as a web-centric advertising solution, aligning platform technical configuration with advertising operations and marketing governance rather than other channels.
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Hilton
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Hilton Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Hilton Technographics
Hilton is a Leisure and Hospitality organization based in United States,
with around 178000 employees and annual revenues of $11.17 billion.
Hilton operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle Cloud HCM and Magnite (ex Rubicon Project),
covering areas like ERP Financial, Core HR and Digital Advertising Platform.
Hilton has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Magnite.
Hilton recently adopted applications including
Adobe Marketing Cloud (ex Omniture) in 2021, Adobe Launch in 2021 and Akamai mPulse in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hilton’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hilton’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hilton technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.