Hirmer & Co.
Hirmer & Co. Technographics
Hirmer & Co. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hirmer & Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Hirmer & Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hirmer & Co. has purchased the following applications: Klarna Payments for Payment Processing in 2022, OXID eShop for eCommerce in 2010, Awin Affiliate Marketing for Partner Relationship Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hirmer & Co. is running and its propensity to invest more and deepen its relationship with Klarna , OXID eSales , commercetools or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hirmer & Co. revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hirmer & Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hirmer & Co. Tech Stack and Enterprise Applications
Hirmer & Co. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022, Hirmer & Co. implemented Klarna Payments on its website to handle online checkout payment flows. The deployment integrated Klarna Payments into the storefront checkout and payment orchestration layer, combining client side hosted components with server to server API calls for order authorization and settlement. As a Payment Processing implementation, it centralized online payment capture, authorization, and consumer payment method handling within the e commerce channel.
Functionally the Klarna Payments implementation covers standard Payment Processing workflows including card payments, alternative payment methods, authorization, capture, and refunds, and supports checkout risk screening and consent flows typical of Klarna Payments. Operational scope is the online retail channel for Hirmer & Co. in Germany, and implementation required changes to checkout workflows, order management handoffs, and finance reconciliation processes to consume payment notifications. Governance emphasized staged checkout releases and operational runbooks for payment exception handling.
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Hirmer & Co. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OXID eSales | Legacy | OXID eShop | eCommerce | eCommerce | n/a | 2010 | 2010 |
In 2010, Hirmer & Co. implemented OXID eShop as its public online storefront. The OXID eShop deployment established the company’s core eCommerce presence on the Hirmer website in Germany and centralized online merchandising and sales functions for its retail business.
The implementation focused on standard eCommerce functional modules, including catalog management and product information, product detail pages and media, pricing and promotions configuration, shopping cart and checkout flows, and content driven storefront pages. Configuration and templating leveraged OXID eShop capabilities to align product assortments with the brand presentation used in physical retail operations.
The platform is positioned to support integrations common in online retail, such as payment gateway processing, shipping carrier and label services, and synchronization with order management or ERP systems for fulfillment and inventory reconciliation. Operational coverage centers on online merchandising, customer service order handling, and logistics coordination, with the storefront served from the public website infrastructure.
Governance and operational control were routed through the company’s ecommerce and merchandising teams, who manage catalog updates, promotions, and content publishing within the OXID eShop environment. The deployment provides a single platform to orchestrate online catalog, checkout and order capture workflows while aligning digital operations with Hirmer & Co. retail business functions.
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2011 | 2011 |
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Hirmer & Co. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Awin | Legacy | Awin Affiliate Marketing | Partner Relationship Management | CRM | n/a | 2013 | 2013 |
In 2013, Hirmer & Co. implemented Awin Affiliate Marketing as part of its Partner Relationship Management deployment on the corporate e-commerce website. The deployment embedded Awin Affiliate Marketing tracking into the storefront to enable affiliate attribution for online orders and to centralize publisher activity within a single partner platform.
The implementation emphasized core Partner Relationship Management capabilities, including affiliate tracking, publisher onboarding and account management, commission rule configuration, and reporting dashboards. Awin Affiliate Marketing was configured to capture click-through and sales-attribution events, maintain publisher profiles, and surface performance data for campaign and partner analysis.
Operational ownership was assigned to digital marketing and e-commerce teams, aligning affiliate workflows with campaign planning and partner outreach processes. Governance controls focused on publisher approval, commission policy configuration, and regular reconciliation of affiliate activity, embedding the Awin Affiliate Marketing application into Hirmer & Co.’s marketing operations.
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Hirmer & Co. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Hirmer & Co. TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Hirmer & Co. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Hirmer & Co. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Hirmer & Co. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Hirmer & Co.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Hirmer & Co. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hirmer & Co. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hirmer & Co. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Hirmer & Co. Technographics
Hirmer & Co. is a Retail organization based in Germany,
with around 350 employees and annual revenues of $70.0 million.
Hirmer & Co. operates a diverse technology stack with applications such as
Klarna Payments, OXID eShop and Awin Affiliate Marketing,
covering areas like Payment Processing, eCommerce and Partner Relationship Management.
Hirmer & Co. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, OXID eSales and Awin.
Hirmer & Co. recently adopted applications including
commercetools Commerce in 2023, Klarna Payments in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hirmer & Co.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hirmer & Co.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hirmer & Co. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.