Ho Chi Minh City, x,
Vietnam
Hoa Sen Group Technographics
Hoa Sen Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hoa Sen Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9000 Hoa Sen Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hoa Sen Group has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2008, Oracle E-Business Suite HRMS for Core HR in 2008, Subiz for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hoa Sen Group is running and its propensity to invest more and deepen its relationship with Oracle , Subiz , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hoa Sen Group revenues, which have grown to $2.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hoa Sen Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hoa Sen Group Tech Stack and Enterprise Applications
Hoa Sen Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2008 | 2009 |
Hoa Sen Group implemented Oracle E-Business Suite in 2008 to centralize ERP Financial processes across its corporate operations and branch network. The implementation is positioned as the primary ERP Financial application supporting corporate finance and daily financial reporting across the group.
The Oracle E-Business Suite deployment focused on core financial accounting capabilities typical of ERP Financial systems, including general ledger consolidation, accounts receivable and payable workflows, cash management and statutory financial reporting. Configuration work emphasized branch-level transactional capture and consolidated financial control to align factory and branch postings with corporate accounting rules.
Operationally the Oracle E-Business Suite instance was managed by Hoa Sen Group IT, and tied into the companys existing branch sales reporting system that updates 500 branches daily, as well as the management software used by factories for supply and materials. IT responsibilities documented in the implementation included installation, creation of user manuals, branch rollouts and daily system operation to ensure integration between branch sales, factory supply systems and corporate financial ledgers.
Governance and process work accompanied the ERP Financial rollout, with IT producing procedures, sample forms and standards to support ongoing operation and to align with the groups management system for three ISO standards. The IT organization retained central operation and change control for Oracle E-Business Suite, handling new branch onboarding, user training and configuration updates to maintain consistent financial processing across sites.
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Hoa Sen Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite HRMS | Core HR | HCM | n/a | 2008 | 2009 |
In 2008, Hoa Sen Group implemented Oracle E-Business Suite HRMS as its Core HR application. The initial implementation established Oracle E-Business Suite HRMS to manage core human resources functions and serve as the foundation for later enterprise ERP expansion.
The Oracle E-Business Suite HRMS deployment includes Human Resource Management HRM and was configured to support HR master data, personnel administration, organizational structure management, employee lifecycle workflows, and absence tracking consistent with Core HR practices. The Oracle E-Business Suite HRMS instance is part of a broader Oracle EBS ERP architecture that the group has continued to extend since 2017.
Integrations explicitly listed in the program include Customer Relationship Management CRM, Supply Chain Management SCM, Oracle Transportation Management OTM, Oracle Warehouse Builder OWB, Value Chain Plain VCP, and Ecommerce, each tied into the Oracle EBS ERP landscape. Operational coverage for the integrated Oracle EBS ERP footprint spans the parent company, 10 subsidiaries and factories, and nearly 600 branches and stores, impacting HR, sales, supply chain, transportation, and warehouse functions across the group.
Governance and rollout are organized as a staged phase 2 program to extend module coverage and integrate HRM with adjacent business functions, with group level ERP operations and ongoing configuration and integration activities recorded since 2017. This narrative documents Hoa Sen Group, Oracle E-Business Suite HRMS, Core HR, and the multi-module Oracle EBS ERP deployment across the enterprise.
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Hoa Sen Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Subiz | Legacy | Subiz | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Hoa Sen Group implemented Subiz on its website, deploying the Subiz chat widget as part of its Chatbots and Conversational AI footprint. The deployment was executed as a web-embedded conversational interface on hoasengroup.vn to handle real-time customer engagement and on-site inquiry capture. The implementation established Subiz as the primary conversational layer on the corporate website.
Configuration work focused on chat widget customization, automated messaging sequences, canned responses, and visitor session tracking consistent with Chatbots and Conversational AI functional workflows. Operational coverage targeted web-facing customer support and sales intake workflows, with scripted escalation to human agents during staffed hours and offline contact capture for after-hours inquiries. Governance emphasized conversational script standardization and role-based agent access for support and sales teams.
Technical evidence from the public site indicates front-end script deployment and browser-based session orchestration for Subiz, without further documented backend integrations in the source. The implementation supports Hoa Sen Groups online channel in Vietnam and centralizes web inquiries through the Subiz conversational layer.
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Hoa Sen Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
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Hoa Sen Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Supply Chain Management | SCM |
|
2008 | 2009 |
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Hoa Sen Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2008 | 2009 |
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Hoa Sen Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2022 | 2022 |
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Hoa Sen Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2010 | 2010 |
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Hoa Sen Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Hoa Sen Group
Apps Being Evaluated by Hoa Sen Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||