Hogan
2150 Schuetz Road, Suite 210,
St. Louis, 63146, MO,
United States
St. Louis, 63146, MO,
United States
1 314-421-6000
Transportation
Hogan Technographics
Hogan Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hogan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Hogan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hogan has purchased the following applications: Microsoft 365 for Collaboration in 2018, MyGeotab for Fleet Management in 2019, Salesforce Pardot for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hogan is running and its propensity to invest more and deepen its relationship with Microsoft , CodeTwo , Geotab or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hogan revenues, which have grown to $370.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hogan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hogan Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Hogan deployed Microsoft 365 to establish a unified Collaboration platform across its organization of roughly 1,200 employees in the United States. The implementation positioned Microsoft 365 as the primary collaboration stack for corporate communication, email, document storage, and team-based work across Hogan's transportation operations.
The Microsoft 365 deployment used a cloud SaaS tenant architecture managed through Microsoft 365 administrative controls, with standard enterprise provisioning and identity governance patterns. Functional capabilities observed align with typical Microsoft 365 components, including Exchange Online for email, Microsoft Teams for messaging and meetings, SharePoint Online and OneDrive for document collaboration and content management, and built-in Microsoft 365 security and compliance controls for access governance. Hogan Microsoft 365 Collaboration supports business functions such as operations, logistics, and corporate administration, and governance appears centralized through tenant level policy and role based user provisioning to control access and collaboration workflows.
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Collaboration | Collaboration |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Geotab | Legacy | MyGeotab | Fleet Management | SCM | n/a | 2019 | 2019 |
In 2019, Hogan implemented MyGeotab for Fleet Management to support emergency roadside rescue and dispatch operations. The MyGeotab deployment was adopted by Road Rescue Event Specialists to locate distressed drivers, standardize incident intake, and coordinate service delivery.
Implementation scope focused on telematics driven vehicle tracking, geolocation, and incident work order generation. MyGeotab was configured to capture driver identity, GPS location, and complaint details as discrete fields to streamline work order creation and routing, enabling specialists to manage high call volume while operating multiple applications concurrently.
The implementation integrated telematics inputs from Qualcomm alongside the Geotab feed into MyGeotab for near real time location and vehicle status, which supported rapid identification of driver position. Work order transfer workflows routed incident records to the nearest local shop or service point so that shop personnel could be engaged to assist the driver.
Operational coverage included Road Rescue Event Specialists in St Louis and sustained use through at least January 2022, with MyGeotab central to dispatching, incident documentation, and shop coordination within Hogan field operations. Governance emphasized standardized incident data capture and routing protocols to preserve call center throughput and consistent field response procedures.
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Transportation Management | SCM |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Hogan implemented Salesforce Pardot for Marketing Automation on its corporate website. The deployment centralizes marketing automation capabilities to support digital lead capture and prospect engagement for the transportation company operating in the United States.
The Salesforce Pardot implementation leverages core Marketing Automation modules including prospect tracking via the Pardot tracking code, embedded forms and form handlers, landing pages, email marketing, segmentation, lead scoring and grading, engagement studio automation, and campaign reporting dashboards. Configurations emphasize visitor identification, nurture program orchestration, and scoring models aligned to account and opportunity qualification workflows.
Integrations are centered on the website as the primary capture surface, with Salesforce Pardot configured to synchronize prospects and campaign activity with the Salesforce CRM to maintain two way visibility between marketing and sales. The operational scope covers marketing and sales functions across Hogan, with the website acting as the front end for prospect lifecycle initiation.
Governance and process changes focus on lead lifecycle mapping, segmentation and scoring rules, approval workflows for outbound communications, and administrator roles for marketing operations and compliance. Rollout activities prioritized site level tagging, staged activation of engagement programs, and configuration of reporting to support ongoing marketing and sales coordination.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Hogan
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Hogan Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hogan IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hogan digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Hogan Technographics
Hogan is a Transportation organization based in United States,
with around 1200 employees and annual revenues of $370.0 million.
Hogan operates a diverse technology stack with applications such as
Microsoft 365, MyGeotab and Salesforce Pardot,
covering areas like Collaboration, Fleet Management and Marketing Automation.
Hogan has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Geotab and Salesforce.
Hogan recently adopted applications including
CodeTwo Email Signatures in 2021, Salesforce Pardot in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hogan’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hogan’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hogan technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.