Farnham, GU10 1DE,
United Kingdom
Hogs Back Brewery Technographics
Hogs Back Brewery Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hogs Back Brewery and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Hogs Back Brewery employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hogs Back Brewery has purchased the following applications: Merlin ERP for ERP Financial in 2015, Memberful for Membership Management in 2021, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hogs Back Brewery is running and its propensity to invest more and deepen its relationship with Merlin Business Software , Amazon Web Services (AWS) , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hogs Back Brewery revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hogs Back Brewery intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hogs Back Brewery Tech Stack and Enterprise Applications
Hogs Back Brewery ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Merlin Business Software | Legacy | Merlin ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Hogs Back Brewery deployed Merlin ERP as its central ERP Financial application to support distribution and on premise retail operations at the Tongham, Surrey site. The deployment for the 50 person brewery concentrated on operational finance and order-to-cash workflows used across sales, accounts and logistics teams. Merlin ERP is explicitly used for transaction processing and master data management in the company accounting and distribution environment.
Merlin ERP was configured to handle stock receipt workflows, stock creation and updates, and stock level checks and replenishment, reflecting inventory control capabilities within an ERP Financial deployment. The system supported sales order processing and daily invoicing checks to ensure customer accounts were correctly invoiced, along with purchase invoice and credit note processing in the purchase ledger. Cash administration processes for processing and allocating cash and cheques taken from trade and the onsite retail shop were executed through the Merlin ERP environment.
Operational coverage included the Sales and Accounts function, brewery system maintenance for creation of customer and supplier accounts, retail shop cash handling, and logistics planning for next day deliveries. Logistics workflows documented in the implementation included route planning, preparation of labels and route sheets for drivers, and driver and vehicle coordination, all managed operationally alongside Merlin ERP transaction records. No external system integrators are specified in the record, and no external integrations are named.
Governance and day to day operational ownership rested with the Sales and Accounts Administrator during the initial rollout and subsequent operations from July 2015 to November 2016, who performed customer enquiry handling, daily account reconciliation, stock control, invoice processing and logistics preparation. The narrative reflects an ERP Financial implementation focused on consolidating order processing, inventory control and cash handling into a single application, with Merlin ERP serving as the authoritative application for sales, purchase and stock transactions.
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Payment Processing | ERP |
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2022 | 2022 |
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Hogs Back Brewery ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Memberful | Legacy | Memberful | Membership Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Hogs Back Brewery implemented Memberful Membership Management on their website. The implementation embeds Memberful into the public site to deliver subscription checkout, member account pages, and gated content access for consumer-facing memberships and community engagement.
Memberful was configured to manage recurring subscriptions, tiered membership plans, membership lifecycle workflows, and self-service account management. The primary integration is with the brewery website, providing e-commerce and marketing teams with a centralized membership operations layer, and the deployment covers UK direct consumer channels for a 50 person distribution business.
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Hogs Back Brewery Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Hogs Back Brewery implemented Microsoft 365 to provide Collaboration capabilities across its 50-person distribution business. The Microsoft 365 deployment is surfaced on the company website and is positioned to support both external content publishing and internal collaboration workflows for the brewer and distribution teams.
The implementation of Microsoft 365 included standard Collaboration components consistent with the category, including cloud-hosted email and calendaring, SharePoint Online for document libraries and intranet pages, OneDrive for personal file synchronization, and Teams for real-time chat and meetings. Configuration work emphasized tenant-level administration, mailbox provisioning, SharePoint site structure for recipe and compliance documents, and Teams channels for cross-functional coordination.
Operational coverage was company-wide and spanned brewing operations, distribution logistics, sales, and back-office administration, with governance implemented through centralized account management and role based access controls. Content publishing workflows were extended to the public website where Microsoft 365 hosted or authored assets are used, and IT organized user provisioning and content permissions to align Collaboration tooling with business functions such as internal communications and document management.
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Hogs Back Brewery CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2017 | 2017 |
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Hogs Back Brewery ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Hogs Back Brewery PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Hogs Back Brewery IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Hogs Back Brewery
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Financial Controller | Director | Finance | ||||
| Managing Director | CXO | Operations | ||||
| Logistics Manager | Manager | Operations |
Apps Being Evaluated by Hogs Back Brewery Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||