home24
home24 Technographics
home24 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by home24 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2062 home24 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that home24 has purchased the following applications: Serrala FinanceSuite for AP Automation in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, SAP Commerce Cloud (ex Hybris) for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems home24 is running and its propensity to invest more and deepen its relationship with Serrala , Google , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing home24 revenues, which have grown to $616.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for home24 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
home24 Tech Stack and Enterprise Applications
home24 ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP | n/a | 2017 | 2017 |
In 2017, home24 deployed Serrala FinanceSuite for AP Automation as part of an overall finance design, prototype and pilot program. The Serrala FinanceSuite implementation aligned with SAP S/4HANA Finance, Release 1610, and focused on automating accounts payable workflows and establishing end to end invoice to payment orchestration.
The implementation scope included configuration of Controlling Applications alongside AP automation capabilities. Functional modules and capabilities implemented included invoice management workflows, payment orchestration, and controlling configurations, with workstreams split between prototype, pilot and broader rollout planning.
Integrations were a core element of the architecture, Serrala FinanceSuite was integrated with SAP S/4HANA Finance Release 1610, HanseOrga FS2(R) Autobank and Payments for bank connectivity and payment processing, SAP Invoice Management powered by OpenText for invoice capture and workflow, and SAP Customer Financials and FI-CA(X) for customer accounting and receivables data consistency. The integration pattern centralized financial document flows and payment instructions between SAP transaction systems and external banking services, covering finance and controlling functions within the organization.
Governance and operational readiness activities included hypercare preparation and management controls, with the project advancing through prototype and pilot phases to validate processos and controls prior to wider adoption. Change governance emphasized finance process design, control frameworks and post go live support planning to sustain AP Automation operations using Serrala FinanceSuite.
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home24 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, home24 implemented Google Workspace (Formerly Google G-Suite) for Collaboration. The deployment established a cloud-native collaboration foundation for the German retailer, delivering core corporate email, calendaring and document services across home24 operations.
Google Workspace (Formerly Google G-Suite) was configured to provide Gmail for enterprise email, Google Calendar for scheduling, Google Drive for centralized file storage, and Docs, Sheets and Slides for real-time co-authoring and content versioning. Google Meet was used for video conferencing and synchronous communication, while Google Groups and shared drives supported team collaboration and knowledge sharing. Administrative configuration leveraged the Google Admin console to manage user provisioning and role-based access controls.
Operational coverage included product, merchandising, marketing and corporate IT functions, standardizing collaboration workflows across distributed teams in Germany. The implementation used built-in identity and access management features to manage account lifecycle and session policies, and applied mobile device management and data protection controls through the Admin console to align collaboration with corporate governance requirements.
The implementation positioned Google Workspace (Formerly Google G-Suite) as home24's primary Collaboration suite, centralizing document collaboration, meeting orchestration and cross-functional communication through a unified cloud platform.
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home24 eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, home24 deployed SAP Commerce Cloud (ex Hybris) to power its public online storefront. The SAP Commerce Cloud (ex Hybris) deployment supports home24's eCommerce website operations on home24.de and centralizes the companys online merchandising and storefront control.
The implementation configures core commerce capabilities common to the eCommerce category, including product catalog management, storefront rendering, merchandising and promotional pricing engines, checkout flows, and customer account management. SAP Commerce Cloud (ex Hybris) is used to standardize online catalog and assortment workflows and to enable configurable storefront experiences and checkout orchestration consistent with platform capabilities.
Operational ownership is focused on the digital commerce and merchandising functions, with the platform acting as the primary eCommerce layer for home24.de. Governance centers on centralized content and assortment management, operational workflows for online merchandising, and platform administration to maintain storefront availability and catalog accuracy.
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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home24 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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home24 EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Environmental, Social, and Governance (ESG) | EPM |
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2019 | 2019 |
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home24 ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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home24 TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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home24 PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2020 | 2020 |
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home24 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at home24
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by home24 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from home24 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the home24 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD home24 Technographics
home24 is a Retail organization based in Germany,
with around 2062 employees and annual revenues of $616.0 million.
home24 operates a diverse technology stack with applications such as
Serrala FinanceSuite, Google Workspace (Formerly Google G-Suite) and SAP Commerce Cloud (ex Hybris),
covering areas like AP Automation, Collaboration and eCommerce.
home24 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, Google and SAP.
home24 recently adopted applications including
Mirakl Marketplace Platform in 2022, Olapic in 2021 and Awin Affiliate Marketing in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of home24’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates home24’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete home24 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.