Adelaide, 5000, SA,
Australia
HomeStart Finance Technographics
HomeStart Finance Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by HomeStart Finance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 123 HomeStart Finance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that HomeStart Finance has purchased the following applications: Ascender Preceda for Core HR in 2014, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems HomeStart Finance is running and its propensity to invest more and deepen its relationship with Ascender , Contentsquare , Campaign Monitor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing HomeStart Finance revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for HomeStart Finance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HomeStart Finance Tech Stack and Enterprise Applications
HomeStart Finance HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ascender | Legacy | Ascender Preceda | Core HR | HCM | n/a | 2014 | 2014 |
In 2014, HomeStart Finance deployed Ascender Preceda as its Core HR application. The implementation centralized employee self service and online performance management for the company, providing HR administrators and the firm’s 123 employees in Australia with a single HR entry point.
Ascender Preceda was configured to surface Ascender Performance Management capabilities through a web based portal, enabling individual employees to log in and complete performance reviews, objective setting, and other routine HR tasks that the vendor describes. Configuration emphasized role based access controls for HR staff and line managers, and modular setup of employee records and performance workflows consistent with Core HR functional patterns.
Operational coverage focused on HR and people managers within HomeStart Finance, enabling manager driven workflows and direct employee interaction for ongoing performance processes. The deployment used an online portal architecture aligned with the Ascender Performance Management solution, centralizing HR data and standardizing performance management processes across the organization.
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Performance and Goal Management | HCM |
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2014 | 2014 |
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HomeStart Finance CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, HomeStart Finance deployed Hotjar on its public website. The Hotjar implementation is categorized as Customer Experience and was installed via a client-side JavaScript snippet to capture session recordings, heatmaps, click and scroll maps, and on-page feedback widgets across desktop and mobile pages. The deployment targeted behavioral analytics and qualitative feedback collection to support website UX and digital marketing decision making.
Configuration emphasized page-level tracking, heatmap segmentation, session replay sampling, and feedback polls, with access provisioned to digital channels and UX teams. Hotjar data collection was managed through direct script inclusion or the site tag management layer depending on template, and governance focused on centralized access controls and segmented capture rules to limit data scope to public site pages and specific user interactions.
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at HomeStart Finance
Apps Being Evaluated by HomeStart Finance Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||