AI Buyer Insights:

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● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Michelin, an e2open customer evaluated Oracle Transportation Management

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

Homewell Products
Location
n/a,
n/a, n/a,
Netherlands
Website
https://www.homewellproducts.nl/
Phone
n/a
Artw industry
Consumer Packaged Goods
Employee
Revenue

Homewell Products Technographics

Homewell Products Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Homewell Products and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Homewell Products employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Homewell Products has purchased the following applications: Shopify for eCommerce in 2022, Getlead Lead Generation for Lead Generation in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Homewell Products is running and its propensity to invest more and deepen its relationship with Shopify , Getlead or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Homewell Products revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Homewell Products intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Homewell Products Tech Stack and Enterprise Applications

Homewell Products eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Shopify Legacy Shopify eCommerce eCommerce n/a 2022 2022
Homewell Products CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Getlead Legacy Getlead Lead Generation Lead Generation CRM n/a 2024 2024
In 2024, Homewell Products implemented Getlead Lead Generation to centralize Lead Generation activities for its Dutch ecommerce business. The engagement is described as a marketing and CRM lead generation program focused on the Netherlands market and operated under a paid acquisition model. The Getlead Lead Generation deployment emphasized paid media modules, running Google Ads including Performance Max and Meta campaigns, with configuration for campaign management, audience segmentation, creative testing, bid and budget optimization, and conversion tracking. Implementation work included setting up attribution and conversion events to align ad delivery with webshop purchase paths and CRM touchpoints. Operational coverage was limited to the Netherlands market and addressed marketing and ecommerce business functions, with processes designed to feed leads and purchase data from the webshop into marketing workflows and CRM systems for attribution and retargeting. Reporting and performance monitoring were instrumented to support iterative optimization cycles across channels. Campaign governance focused on weekly performance reviews and iterative optimization of audiences, creatives, and budgets to maintain efficiency while scaling. The engagement with Getlead achieved a 3x increase in webshop revenue within 12 months while maintaining return on ad spend above 5, demonstrating the Getlead Lead Generation approach in a focused ecommerce context.

IT Decision Makers and Key Stakeholders at Homewell Products

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Homewell Products Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Homewell Products IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Homewell Products digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Homewell Products Technographics
Homewell Products is a Consumer Packaged Goods organization based in Netherlands, with around 120 employees and annual revenues of $30.0 million.
Homewell Products operates a diverse technology stack with applications such as Shopify and Getlead Lead Generation, covering areas like eCommerce and Lead Generation.
Homewell Products has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Shopify and Getlead.
Homewell Products recently adopted applications including Getlead Lead Generation in 2024 and Shopify in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Homewell Products’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Homewell Products’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Homewell Products technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.