Homewell Products Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Homewell Products and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Homewell Products employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Homewell Products has purchased the following applications: Getlead Lead Generation for Lead Generation in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Homewell Products is running and its propensity to invest more and deepen its relationship with Getlead or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Homewell Products revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Homewell Products intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Getlead | Legacy | Getlead Lead Generation | Lead Generation | CRM | n/a | 2024 | 2024 |
In 2024, Homewell Products implemented Getlead Lead Generation to centralize Lead Generation activities for its Dutch ecommerce business. The engagement is described as a marketing and CRM lead generation program focused on the Netherlands market and operated under a paid acquisition model.
The Getlead Lead Generation deployment emphasized paid media modules, running Google Ads including Performance Max and Meta campaigns, with configuration for campaign management, audience segmentation, creative testing, bid and budget optimization, and conversion tracking. Implementation work included setting up attribution and conversion events to align ad delivery with webshop purchase paths and CRM touchpoints.
Operational coverage was limited to the Netherlands market and addressed marketing and ecommerce business functions, with processes designed to feed leads and purchase data from the webshop into marketing workflows and CRM systems for attribution and retargeting. Reporting and performance monitoring were instrumented to support iterative optimization cycles across channels.
Campaign governance focused on weekly performance reviews and iterative optimization of audiences, creatives, and budgets to maintain efficiency while scaling. The engagement with Getlead achieved a 3x increase in webshop revenue within 12 months while maintaining return on ad spend above 5, demonstrating the Getlead Lead Generation approach in a focused ecommerce context.
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