Chicago, 60610-2801, IL,
United States
Honda of Downtown Chicago, a Brickell Motors Company Technographics
Honda of Downtown Chicago, a Brickell Motors Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Honda of Downtown Chicago, a Brickell Motors Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 55 Honda of Downtown Chicago, a Brickell Motors Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Honda of Downtown Chicago, a Brickell Motors Company has purchased the following applications: CDK Global HCM for Core HR in 2017, CDK Roadster for eCommerce in 2021, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Honda of Downtown Chicago, a Brickell Motors Company is running and its propensity to invest more and deepen its relationship with CDK Global , Contentsquare , Campaigner or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Honda of Downtown Chicago, a Brickell Motors Company revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Honda of Downtown Chicago, a Brickell Motors Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Honda of Downtown Chicago, a Brickell Motors Company Tech Stack and Enterprise Applications
Honda of Downtown Chicago, a Brickell Motors Company HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global HCM | Core HR | HCM | n/a | 2017 | 2017 |
In 2017, Honda of Downtown Chicago, a Brickell Motors Company, appears in CDK Global Payroll Plus customer listings for Payroll/HR in the United States, supporting an inferred adoption of CDK Global HCM as the Core HR application for its Chicago operations. The public source cites payroll use without an explicit Core HR case study, so the presence in Payroll Plus lists is the basis for the CDK Global HCM inference. Honda of Downtown Chicago CDK Global HCM Core HR supports payroll and HR business functions for the dealership location in Chicago.
Functional scope is inferred to align with Core HR capabilities common to CDK deployments, including employee master data management, payroll interfaces, benefits administration and HR workflow management, reflecting standard HRIS configuration for a dealer payroll and HR footprint. Integration with CDK Global Payroll Plus is implied by the customer listing, indicating HR and payroll synchronization rather than named external integrations, and published governance, rollout details and measurable outcomes are not available in the public source.
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Payroll | HCM |
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2017 | 2017 |
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Honda of Downtown Chicago, a Brickell Motors Company eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Roadster | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 Honda of Downtown Chicago, a Brickell Motors Company implemented CDK Roadster on its public website as the dealership eCommerce layer. CDK Roadster is deployed as the customer facing application for online vehicle merchandising and digital retailing, and the implementation is surfaced directly on the dealership site dthondachicago.com to support online inventory presentation and shopper interactions.
The deployment configures CDK Roadster modules commonly associated with dealer eCommerce, including online inventory display, vehicle detail pages, search and filtering, and lead capture workflows for sales and service inquiries. Operational control is centered on the dealership website and managed by internal marketing and sales staff through the CDK Roadster administrative interface, aligning online merchandising and customer engagement with showroom and service operations.
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Honda of Downtown Chicago, a Brickell Motors Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Honda of Downtown Chicago implemented Hotjar on its public website. The deployment uses Hotjar as a Customer Experience solution to capture qualitative user behavior and on page feedback across the dealership website https://www.dthondachicago.com/. Implementation scope is site level instrumentation focused on the consumer facing digital storefront.
The Hotjar configuration emphasizes session recordings, heatmaps, click and scroll maps, and on page feedback polls, instrumented via a site level JavaScript snippet placed in page templates. These capabilities support standard Customer Experience functions such as session replay, behavioral analytics, and direct feedback collection to surface friction points in online lead capture and browsing flows.
Operational ownership resides with internal marketing and web administration personnel who manage recording schedules, feedback widgets, and access controls. Governance centers on site level data collection policies and routine review cycles with sales and marketing stakeholders, aligning qualitative signals with ongoing website updates and merchandising decisions.
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Analytics | CRM |
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2022 | 2022 |
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Honda of Downtown Chicago, a Brickell Motors Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Honda of Downtown Chicago, a Brickell Motors Company
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| No data found | ||||||
Apps Being Evaluated by Honda of Downtown Chicago, a Brickell Motors Company Executives
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