Honest to Goodness
Honest to Goodness Technographics
Honest to Goodness Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Honest to Goodness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Honest to Goodness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Honest to Goodness has purchased the following applications: Apple Pay for Payment Processing in 2020, KeyPay Payroll for Payroll in 2016, Zoho SalesIQ for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Honest to Goodness is running and its propensity to invest more and deepen its relationship with Apple , KeyPay , Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Honest to Goodness revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Honest to Goodness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Honest to Goodness Tech Stack and Enterprise Applications
Honest to Goodness ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Honest to Goodness implemented Apple Pay on their public website. The deployment adds Apple Pay as a customer-facing payment option under the Payment Processing category and is focused on the retailer's eCommerce checkout experience.
The Apple Pay implementation is configured to present device-native payment flows at checkout, enabling tokenized card acceptance and on-device authorization via Face ID or Touch ID. Implementation work included checkout button placement, payment session validation, and client-side payment request handling to surface cryptographic payment tokens to the merchant payment processing pipeline.
Operational scope is the online sales channel for Honest to Goodness in Australia, affecting eCommerce, payments operations, and customer checkout workflows. Governance and operational changes centered on updating checkout UX, consent and privacy handling for tokenized payments, and payment reconciliation processes between the web storefront and back-office billing systems.
|
Honest to Goodness HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| KeyPay | Legacy | KeyPay Payroll | Payroll | HCM | n/a | 2016 | 2017 |
In 2016, Honest to Goodness began using KeyPay Payroll. Honest to Goodness is a Sydney based online retailer, wholesaler and distributor of organic food and natural products with around 60 employees working across an office, warehouse, store and market stall in Sydney, and KeyPay Payroll was adopted to deliver core Payroll functionality while addressing rostering and award interpretation requirements.
The implementation centered on payroll processing, roster management, award interpretation and shift scheduling across retail and distribution sites. Configuration work focused on embedding award rules and roster templates to align pay calculations with Australian award conditions, and payroll runs were orchestrated from rostered hours and configured pay conditions to ensure consistent payroll outputs.
Operational coverage included HR, payroll administration, store management and warehouse operations, with the system deployed across the office, warehouse, store and market stall in Sydney. Governance and operational ownership rested with internal payroll and HR staff who managed roster approvals and payroll cycles, while site managers used roster management capabilities to schedule shifts and enforce award based rules.
|
Honest to Goodness AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Honest to Goodness deployed Zoho SalesIQ as a Chatbots and Conversational AI solution on its public ecommerce website. The implementation uses the Zoho SalesIQ chat widget embedded site wide to enable real-time visitor engagement, automated conversational flows, proactive chat triggers, and lead capture workflows common to the category. Configuration emphasized session level visitor tracking and conversational script management to align with a small retail operational footprint.
Operational coverage is the company's online storefront, supporting customer service, sales conversion, and marketing engagement across Honest to Goodness's retail and ecommerce teams. Governance centralized chat script updates and engagement rule changes within the internal ecommerce team, with operational ownership retained in house. The deployment reflects a lightweight architecture, with client side widget delivery and conversational logic managed through the Zoho SalesIQ SaaS console.
|
Honest to Goodness Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
Honest to Goodness eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2019 | 2019 |
|
|
|
|
|
Product Review Management | eCommerce |
|
2020 | 2020 |
|
Honest to Goodness CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Support | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
Honest to Goodness IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Honest to Goodness
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Honest to Goodness Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Honest to Goodness IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Honest to Goodness digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Honest to Goodness Technographics
Honest to Goodness is a Retail organization based in Australia,
with around 60 employees and annual revenues of $18.0 million.
Honest to Goodness operates a diverse technology stack with applications such as
Apple Pay, KeyPay Payroll and Zoho SalesIQ,
covering areas like Payment Processing, Payroll and Chatbots and Conversational AI.
Honest to Goodness has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, KeyPay and Zoho Corp..
Honest to Goodness recently adopted applications including
Zoho SalesIQ in 2021, Google Cloud Platform (GCP) in 2021 and Apple Pay in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Honest to Goodness’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Honest to Goodness’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Honest to Goodness technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.