Malvern, 19355, PA,
United States
Horizon Associates Group Technographics
Horizon Associates Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Horizon Associates Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Horizon Associates Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Horizon Associates Group has purchased the following applications: Oracle NetSuite CRM for CRM in 2012, New Relic APM for Application Performance Management in 2014, GoDaddy for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Horizon Associates Group is running and its propensity to invest more and deepen its relationship with Oracle , New Relic , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Horizon Associates Group revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Horizon Associates Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Horizon Associates Group Tech Stack and Enterprise Applications
Horizon Associates Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2012 | 2012 |
In 2012, Horizon Associates Group implemented Oracle NetSuite CRM to centralize customer records and manage its small professional services sales lifecycle. The deployment was sized for a 10 person firm in the United States and focused on core CRM functions including lead management, contact management, opportunity tracking, quote management, and activity history to support client engagement and basic service intake workflows.
Configuration emphasized lightweight role based access controls for sales and delivery staff, workflow automation for lead to opportunity progression, and built in reporting to support regular pipeline reviews. Oracle NetSuite CRM was provisioned with standard modules for task automation, activity tracking, and contact segmentation, and operational governance established routine data hygiene and pipeline review processes to standardize sales and client management practices.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Horizon Associates Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2014 | 2014 |
In 2014, Horizon Associates Group deployed New Relic APM to instrument its public website. New Relic APM is being used as an Application Performance Management solution to capture transaction timing, error rates, and response time metrics for the firm’s customer facing site. The implementation is scoped to website monitoring rather than broader enterprise applications, reflecting a focused use of APM for external web performance visibility.
The deployment included installation of New Relic APM agents in the web environment and browser side instrumentation to enable transaction tracing, error analytics, real user monitoring, and configurable performance dashboards. Configuration emphasized standard APM workflows such as slow transaction analysis and alerting, with dashboards and alerts routed to the internal web administrator to support site reliability and incident response. Operational ownership and governance are aligned to web operations and IT workflows typical for a small professional services firm, using New Relic APM to maintain continuous observability of the customer facing site.
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Horizon Associates Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Horizon Associates Group deployed GoDaddy to host and serve its public website. The implementation is scoped to the company website and is categorized under Application Hosting and Computing Services, supporting marketing and client engagement functions for the small professional services firm.
The deployment uses GoDaddy as the application platform with standard hosted web and DNS services, leveraging the GoDaddy control panel for domain management, DNS records and certificate management. Operational ownership is concentrated within the firm for site content publishing and domain lifecycle tasks, and public site inspection does not reveal additional backend integrations or enterprise systems.
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Horizon Associates Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Horizon Associates Group
Apps Being Evaluated by Horizon Associates Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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