Omaha, 68164, NE,
United States
Horsepower Brands Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Horsepower Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Horsepower Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Horsepower Brands has purchased the following applications: Bloom Growth for Performance and Goal Management in 2023, Hubspot Live Chat for Chatbots and Conversational AI in 2024, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Horsepower Brands is running and its propensity to invest more and deepen its relationship with Bloom Growth , CareerPlug , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Horsepower Brands revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Horsepower Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bloom Growth | Legacy | Bloom Growth | Performance and Goal Management | HCM | n/a | 2023 | 2023 |
In 2023, Horsepower Brands implemented Bloom Growth's Franchise Growth System™ as its Performance and Goal Management application to manage franchisee onboarding, KPI tracking, and coaching across its multi brand franchisor operations. Bloom Growth is deployed across the organization to support 212 employees and to centralize operational execution and visibility for franchisor and franchisee stakeholders.
The implementation leverages the Franchise Growth System™, the meeting portal, KPI and scorecard features, and org chart functionality within Bloom Growth to formalize onboarding workflows, recurring coaching cadences, and KPI monitoring. Configuration focused on scorecard definitions, meeting templates and role based access to org chart views, enabling standardized coaching and KPI review processes consistent with Performance and Goal Management practices.
Operational coverage centers on franchisee onboarding and ongoing franchise performance management, with use by corporate franchisor teams and franchisee operators for meeting facilitation, accountability tracking, and organizational clarity. The deployment supported multi brand coordination by providing a single system of record for meeting outcomes and scorecard updates, improving transparency across franchisor operations.
Governance was structured around scorecard driven accountability and meeting portal adoption, reinforcing coaching workflows and franchisee follow up. The case study reports that Bloom Growth's Franchise Growth System™ drove faster onboarding and greater franchisee accountability, improving execution and transparency across the organization.
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Recruiting, Applicant Tracking System | HCM |
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2025 | 2025 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2024 | 2024 |
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Customer Support | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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PR and Media Communication | CRM |
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2025 | 2025 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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