Ashland, 23005, VA,
United States
Howell's Heating & Air Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Howell's Heating & Air and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Howell's Heating & Air employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Howell's Heating & Air has purchased the following applications: ContractorHalo for Marketing Automation, CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Howell's Heating & Air is running and its propensity to invest more and deepen its relationship with Halo Programs or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Howell's Heating & Air revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Howell's Heating & Air intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Halo Programs | Legacy | ContractorHalo | Marketing Automation, CRM | CRM | n/a | 2019 | 2019 |
In 2019, Howell's Heating & Air implemented ContractorHalo as a Marketing Automation,CRM solution to support local lead generation and customer retention campaigns in Virginia. Howell's appears on ContractorHalo's trusted client roster, establishing the presence of the ContractorHalo CRM and marketing platform in the company sales and marketing stack.
Deployment focused on CRM capabilities and on demand direct mail and email campaign orchestration, reflecting ContractorHalo feature sets for contact management, segmentation, campaign scheduling, and postcard production and fulfillment. Configuration likely included contact import and segmentation rules, automated nurture sequences for email and postal campaigns, and campaign reporting dashboards aligned to local service territories. The ContractorHalo application is used to manage lists, track responses, and orchestrate multi-channel outreach.
Operational scope centered on marketing and customer retention functions within Howell's Virginia footprint, with small team administration appropriate for a 25 employee contractor. Governance inference includes centralizing campaign approvals and list management under a designated administrator to coordinate direct mail production schedules and email campaign delivery, aligning workflow orchestration with ContractorHalo campaign tooling.
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