Howl at the Moon
30 W. Hubbard St, Suite 200,
Chicago, 60654, IL,
United States
Chicago, 60654, IL,
United States
1 312-644-2262
Leisure and Hospitality
Howl at the Moon Technographics
Howl at the Moon Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Howl at the Moon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Howl at the Moon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Howl at the Moon has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2011, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Hubspot CRM for CRM in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Howl at the Moon is running and its propensity to invest more and deepen its relationship with Intuit , Google , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Howl at the Moon revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Howl at the Moon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Howl at the Moon Tech Stack and Enterprise Applications
Howl at the Moon ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2011 | 2011 |
In 2011, Howl at the Moon implemented Intuit Quickbooks Enterprise for ERP Financial to centralize accounting and financial processes across its United States operations. The deployment targeted finance and accounting teams supporting venue operations and corporate administration for a 400 employee, $40,000,000 leisure and hospitality company. Intuit Quickbooks Enterprise served as the primary ERP Financial system to manage core transactional posting and period close workflows.
Configuration emphasized standard ERP Financial functional modules including general ledger, accounts payable, accounts receivable, cash management, and consolidated financial reporting, accompanied by chart of accounts rationalization and transactional audit trails. The rollout incorporated role based access controls and formalized month end close procedures to align accounting, treasury, and revenue recognition workflows across venue and corporate finance functions. Governance focused on centralized ledger maintenance and standardized financial processes to support timely statutory and management reporting.
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Howl at the Moon Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012 Howl at the Moon implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform to support corporate communications and internal productivity across the organization. The deployment is a cloud hosted Google Workspace implementation supporting approximately 400 employees in the United States, with the full application name Google Workspace (Formerly Google G-Suite) referenced on the company website.
The implementation centers on standard Google Workspace functional modules, including Gmail for organizational email, Google Calendar for scheduling, Google Drive for centralized content storage, and Google Docs for collaborative document editing. Administrative capabilities of Google Workspace, such as the Admin console, account provisioning, and access controls, are used to manage user lifecycle and group-based collaboration, aligning the application to Collaboration business functions and internal workflows.
Operationally the Google Workspace implementation covers corporate communications, back office coordination, and venue operations support typical for a leisure and hospitality operator of this size. Public site references indicate the organization exposes email and contact links tied to Google Workspace identities, and the deployment follows a SaaS architecture model with Google managing the underlying infrastructure.
Governance is handled through Google Workspace administrative controls and identity management primitives to enforce account policies, mailbox configuration, and sharing settings, supporting standardized collaboration and document workflows. The narrative emphasizes Howl at the Moon Google Workspace (Formerly Google G-Suite) Collaboration alignment with enterprise email, calendaring, and file collaboration needs without specifying external system integrations or implementation partners.
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Collaboration | Collaboration |
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2020 | 2020 |
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Event Management | Collaboration |
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2023 | 2023 |
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Howl at the Moon CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2018 | 2018 |
In 2018 Howl at the Moon implemented Hubspot CRM on their website to centralize customer contact capture and lead routing. The deployment used Hubspot CRM as a cloud native SaaS platform embedded in public web pages to capture inquiries and guest data in real time, routing records into a single contact repository for downstream handling.
Configuration focused on standard CRM capabilities, including contact and company records, form-based lead capture, deal pipeline staging, contact segmentation, and basic reporting and dashboards. Hubspot CRM was configured to support marketing and customer engagement workflows, with automation rules and lifecycle stage fields applied to qualify and prioritize inbound leads.
Operationally the implementation covered marketing and customer-facing operations, with web-embedded forms creating direct data flows into Hubspot CRM for follow up by reservations and engagement teams. Integrations were limited to the website embedding described in the source, with incoming form data mapped to CRM properties and assigned to team queues for follow up.
Governance emphasized role-based access control, standardized contact lifecycle definitions, and documented routing rules to ensure consistent handoffs between marketing and operations. Training and staged user onboarding were used to align sales and guest-services processes to the new CRM workflows.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Howl at the Moon PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2015 | 2015 |
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Howl at the Moon IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Howl at the Moon
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President Operations | VP | Operations | |
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CFO | CXO | Finance | |
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Assistant Controller | Director | Finance | |
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Operations Controller | Director | Finance | |
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Sales & Events Manager | Manager | Sales | |
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Sales & Events Manager | Manager | Sales | |
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Regional Promotions Manager | Manager | Finance | |
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Regional General Manager | Manager | Finance | |
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Apps Being Evaluated by Howl at the Moon Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Howl at the Moon IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Howl at the Moon digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Howl at the Moon Technographics
Howl at the Moon is a Leisure and Hospitality organization based in United States,
with around 400 employees and annual revenues of $40.0 million.
Howl at the Moon operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Google Workspace (Formerly Google G-Suite) and Hubspot CRM,
covering areas like ERP Financial, Collaboration and CRM.
Howl at the Moon has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Google and HubSpot.
Howl at the Moon recently adopted applications including
Tripleseat in 2023, Hubspot Marketing Automation in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Howl at the Moon’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Howl at the Moon’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Howl at the Moon technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.