Braintree, 2184, MA,
United States
Hub Pen Company Technographics
Hub Pen Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hub Pen Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 225 Hub Pen Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hub Pen Company has purchased the following applications: Oracle NetSuite CRM for CRM in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hub Pen Company is running and its propensity to invest more and deepen its relationship with Oracle , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hub Pen Company revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hub Pen Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hub Pen Company Tech Stack and Enterprise Applications
Hub Pen Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | Direct from vendor | 2014 | 2014 |
In 2014, Hub Pen Company implemented Oracle NetSuite CRM, deploying a cloud-based CRM to support its consumer packaged goods operations. The deployment was procured directly from vendor and targeted customer facing functions within the 225-employee organization.
Oracle NetSuite CRM was configured to provide core CRM capabilities including contact and account management, opportunity and pipeline management, sales force automation, case management for customer service, and configurable reporting and dashboards. The implementation used role-based security and workflow automation to standardize lead to order processes, enforce consistent sales stages, and maintain a unified data model. Configuration emphasized lightweight customizations consistent with a mid-market cloud deployment.
Operational scope covered sales, marketing, and customer service teams with centralized administration for user provisioning, data governance, and reporting ownership. The rollout employed staged adoption with governance controls for process documentation, training, and change management to align CRM usage with established commercial workflows. Oracle NetSuite CRM served as the primary system for customer lifecycle management and sales operations across Hub Pen Company.
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Marketing Automation | CRM |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Hub Pen Company
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Apps Being Evaluated by Hub Pen Company Executives
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