Hudson Automotive Group
100 Coastal Dr Ste. 400,
Daniel Island, 29492, SC,
United States
Daniel Island, 29492, SC,
United States
1 336-814-2554
Automotive
Hudson Automotive Group Technographics
Hudson Automotive Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hudson Automotive Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Hudson Automotive Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hudson Automotive Group has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2014, Gallup Q12 for Employee Engagement in 2020, CDK Dealership Xperience for Dealership Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hudson Automotive Group is running and its propensity to invest more and deepen its relationship with Intuit , Gallup , Hireology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hudson Automotive Group revenues, which have grown to $1.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hudson Automotive Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hudson Automotive Group Tech Stack and Enterprise Applications
Hudson Automotive Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014 Hudson Automotive Group implemented Intuit QuickBooks Enterprise as its ERP Financial application to centralize core accounting and payroll workflows. The deployment positioned Intuit QuickBooks Enterprise as the primary system of record used daily by corporate finance and accounting teams to support transaction processing and ledger maintenance.
Configuration focused on standard ERP Financial capabilities, including a centralized general ledger, maintenance of subsidiary ledgers, accounts posting workflows, and routine reconciliation processes. Operational procedures documented monthly bank reconciliation, payroll liability account reconciliation, and daily transaction entry and verification within Intuit QuickBooks Enterprise to maintain ledger accuracy and support payroll accounting.
Operational coverage emphasized finance, accounting, and payroll functions across the organization, with accounting staff responsible for verifying, allocating, posting, reconciling transactions, and resolving discrepancies. Governance practices centered on ensuring the integrity of accounting information by recording, verifying, consolidating, and entering transactions in Intuit QuickBooks Enterprise, preserving subsidiary account balances and audit readiness.
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Hudson Automotive Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gallup | Legacy | Gallup Q12 | Employee Engagement | HCM | n/a | 2020 | 2021 |
In 2020 Hudson Automotive Group implemented Gallup Q12 and deployed the Gallup Q12 employee engagement survey process as a core component of its Employee Engagement program. The rollout was executed through the HR and Organizational Talent function for a 36-unit automotive group and management company comprising approximately 3300 employees across eight states, aligning survey cadence to multi-site retail dealership operations.
The implementation encompassed full Gallup Q12 survey administration, along with the design and implementation of complementary short-cycle diagnostics, specifically a 30-Day New Hire survey and an Exit Interview survey process to capture onboarding and attrition signals. The program operated alongside an orientation, onboarding and training platform deployed at multiple dealerships, and leveraged employee engagement reporting and pulse survey workflows consistent with Employee Engagement best practices.
Operational integration tied the Gallup Q12 deployment into Hudson’s consolidated HR technology stack, which included conversion of ATS, compliance, payroll, LMS and benefits administration onto the Paycom HRIS. The engagement process fed into recruiting and talent analytics workflows, while a newly launched careers website and revised recruiting reporting provided downstream visibility. Hudson also partnered with NCM & Associates to align executive training programs for high potential general managers with engagement and development signals.
Governance changes included the creation and operationalization of Hudson’s first Talent Acquisition team and the formalization of 30-day survey and exit interview governance to inform hiring and retention processes. Separately reported outcomes from concurrent HR initiatives included a 4% absolute reduction in employee turnover attributed to the orientation, onboarding and training platform, $1.7 million in savings from redesigned benefit plans, and company recognition as a Best Places to Work in South Carolina in 2021.
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Hudson Automotive Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Dealership Xperience | Dealership Management | ERP Services and Operations | n/a | 2025 | 2025 |
In 2025 Hudson Automotive Group implemented CDK Dealership Xperience. The deployment covers 51 dealerships and is categorized as Dealership Management, establishing a unified platform for retail and service operations across the group.
CDK Dealership Xperience is provisioned as an open and integrated platform, combined with CDK CRM and Fixed Operations solutions to centralize customer engagement and service lane workflows. Implemented functional capabilities include CRM driven customer lifecycle management, fixed operations management for service and parts, and retail sales orchestration, leveraging standard Dealership Management functional terminology.
The agreement is a multi year renewal that frames the rollout sequencing and centralized governance, with operational oversight assigned to Hudson retail operations and fixed operations leadership. Integration focus remains internal to the CDK suite, linking Dealership Xperience, CDK CRM, and Fixed Operations to streamline workflows across sales and service departments at Hudson Automotive Groups U.S. dealerships.
Explicit outcomes stated by both parties include accelerating operational execution and supporting lifelong customer relationships through the combined use of CDK Dealership Xperience, CDK CRM, and Fixed Operations. The implementation narrative centers on platform consolidation, module alignment for sales and service, and multi year contractual governance under the Dealership Management implementation.
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Dealership Management | ERP Services and Operations |
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2025 | 2025 |
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Hudson Automotive Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Hudson Automotive Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Automotive Dealership CRM | CRM |
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2025 | 2025 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Hudson Automotive Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Hudson Automotive Group
| First Name | Last Name | Title | Function | Department | Phone | |
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CIO | CXO | Finance | |
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CHRO | CXO | HR | |
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HR Manager | Manager | HR | |
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Human Resources Business Partner | Manager | HR | |
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Apps Being Evaluated by Hudson Automotive Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hudson Automotive Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hudson Automotive Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Hudson Automotive Group Technographics
Hudson Automotive Group is a Automotive organization based in United States,
with around 5000 employees and annual revenues of $1.30 billion.
Hudson Automotive Group operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Gallup Q12 and CDK Dealership Xperience,
covering areas like ERP Financial, Employee Engagement and Dealership Management.
Hudson Automotive Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Gallup and CDK Global.
Hudson Automotive Group recently adopted applications including
CDK Dealership Xperience in 2025, CDK Fixed Operations in 2025 and CDK Global CRM in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hudson Automotive Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hudson Automotive Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hudson Automotive Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.