Hummel Denmark Technographics
Hummel Denmark Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hummel Denmark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 194 Hummel Denmark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hummel Denmark has purchased the following applications: Microsoft 365 for Collaboration in 2022, Salesforce Commerce Cloud for eCommerce in 2020, QNTM Raptor Services CDP for Customer Data Platform in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hummel Denmark is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , QNTM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hummel Denmark revenues, which have grown to $275.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hummel Denmark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hummel Denmark Tech Stack and Enterprise Applications
Hummel Denmark Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
Hummel Denmark implemented Microsoft 365 in 2022 as its primary Collaboration platform. The Microsoft 365 deployment is visible on the Hummel Denmark public website and indicates organization-level adoption of Microsoft cloud productivity services.
The implementation centers on Collaboration capabilities common to Microsoft 365, covering cloud email and calendaring, real-time chat and meetings, document collaboration, and cloud file storage. Functional modules typical for this category include Exchange Online, Microsoft Teams, SharePoint Online, and OneDrive for Business, supporting content collaboration and internal communication workflows. Microsoft 365 is cited explicitly as the application providing Collaboration services for the company.
Public source references on the Hummel Denmark website surface Microsoft 365 artifacts, suggesting web surface integration for content hosting or identity flows tied to the corporate tenant. Operational coverage is corporate, supporting collaboration and productivity across departments for an organization of approximately 194 employees.
Governance and operational requirements implied by the deployment include tenant level configuration, user provisioning, identity and access control, and content governance to manage collaboration workflows and security. Adoption of Microsoft 365 as the Collaboration platform centralizes workplace productivity tooling and standardizes document collaboration processes across the organization.
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Hummel Denmark eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020 Hummel Denmark implemented Salesforce Commerce Cloud to power its eCommerce storefront on hummel.dk. The deployment uses Salesforce Commerce Cloud as a cloud SaaS commerce platform to deliver the company website, product catalog, and customer facing storefront components.
Configuration focused on core eCommerce functional modules including storefront rendering, product catalog management, merchandising and promotion rules, content management for product pages and campaigns, checkout and order capture workflows, and site search and personalization capabilities. The Salesforce Commerce Cloud implementation leverages standard commerce capabilities for responsive storefront templates, campaign orchestration, and catalog driven merchandising to support online retail operations.
Operational governance is centered on commerce operations, digital marketing, and merchandising teams who manage catalog, content, and onsite promotions, with IT responsible for platform administration and platform security. Salesforce Commerce Cloud is the primary eCommerce platform for Hummel Denmark and supports the companys online retail business functions.
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Hummel Denmark CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| QNTM | Legacy | QNTM Raptor Services CDP | Customer Data Platform | CRM | Sjure Solutions Denmark | 2024 | 2024 |
In 2024 Hummel Denmark implemented QNTM Raptor Services CDP to centralize and automate email personalization and orchestration. The deployment used QNTM Raptor Services CDP in the Customer Data Platform category and was explicitly targeted at CRM and email marketing workflows for the retailer.
The implementation configured email recommendations and behavioural triggers as primary functional capabilities, enabling automated triggered sends and personalized recommendation content. QNTM Raptor Services CDP was configured to support segmentation, dynamic content insertion, and behavior-based orchestration to reduce manual campaign construction and to scale personalized sends across customer cohorts.
The project was executed with Sjure Solutions Denmark as the systems integrator, and the operational scope covered the CRM team and multi-market email marketing operations. Governance focused on embedding triggered workflows into existing CRM processes, shifting manual campaign tasks to automated decisioning within the Customer Data Platform.
A/B testing conducted during rollout produced approximately 20 percent higher click rates and an average 782 percent uplift in revenue per email for personalized sends, and the implementation materially reduced manual campaign work for the CRM team. The case centers on Hummel Denmark, QNTM Raptor Services CDP, Customer Data Platform, and the CRM and email marketing business functions affected.
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Marketing Automation | CRM |
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2020 | 2020 |
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Hummel Denmark IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Hummel Denmark CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Hummel Denmark
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Hummel Denmark Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hummel Denmark IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hummel Denmark digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Hummel Denmark Technographics
Hummel Denmark is a Retail organization based in Denmark,
with around 194 employees and annual revenues of $275.0 million.
Hummel Denmark operates a diverse technology stack with applications such as
Microsoft 365, Salesforce Commerce Cloud and QNTM Raptor Services CDP,
covering areas like Collaboration, eCommerce and Customer Data Platform.
Hummel Denmark has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Salesforce and QNTM.
Hummel Denmark recently adopted applications including
QNTM Raptor Services CDP in 2024, Microsoft 365 in 2022 and Salesforce Commerce Cloud in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hummel Denmark’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hummel Denmark’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hummel Denmark technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.