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● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

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Hummel Denmark
Location
Balticagade 20,
Aarhus, 8000,
Denmark
Website
https://www.hummel.dk/
Phone
45 87-34-48-00
Artw industry
Retail
Employee
Revenue

Hummel Denmark Technographics

Hummel Denmark Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Hummel Denmark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 194 Hummel Denmark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Hummel Denmark has purchased the following applications: Microsoft 365 for Collaboration in 2022, Salesforce Commerce Cloud for eCommerce in 2020, QNTM Raptor Services CDP for Customer Data Platform in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Hummel Denmark is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , QNTM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Hummel Denmark revenues, which have grown to $275.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hummel Denmark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Hummel Denmark Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2022 2022
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Salesforce Commerce Cloud eCommerce eCommerce n/a 2020 2020
Personalization and Product Recommendations eCommerce 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
QNTM Legacy QNTM Raptor Services CDP Customer Data Platform CRM Sjure Solutions Denmark 2024 2024
In 2024 Hummel Denmark implemented QNTM Raptor Services CDP to centralize and automate email personalization and orchestration. The deployment used QNTM Raptor Services CDP in the Customer Data Platform category and was explicitly targeted at CRM and email marketing workflows for the retailer. The implementation configured email recommendations and behavioural triggers as primary functional capabilities, enabling automated triggered sends and personalized recommendation content. QNTM Raptor Services CDP was configured to support segmentation, dynamic content insertion, and behavior-based orchestration to reduce manual campaign construction and to scale personalized sends across customer cohorts. The project was executed with Sjure Solutions Denmark as the systems integrator, and the operational scope covered the CRM team and multi-market email marketing operations. Governance focused on embedding triggered workflows into existing CRM processes, shifting manual campaign tasks to automated decisioning within the Customer Data Platform. A/B testing conducted during rollout produced approximately 20 percent higher click rates and an average 782 percent uplift in revenue per email for personalized sends, and the implementation materially reduced manual campaign work for the CRM team. The case centers on Hummel Denmark, QNTM Raptor Services CDP, Customer Data Platform, and the CRM and email marketing business functions affected.
Marketing Automation CRM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Content Delivery Network IaaS 2020 2020
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Web Gateways (SWG) CyberSecurity 2013 2013
IT Decision Makers and Key Stakeholders at Hummel Denmark
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Hummel Denmark Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Hummel Denmark Technographics

Hummel Denmark is a Retail organization based in Denmark, with around 194 employees and annual revenues of $275.0 million.

Hummel Denmark operates a diverse technology stack with applications such as Microsoft 365, Salesforce Commerce Cloud and QNTM Raptor Services CDP, covering areas like Collaboration, eCommerce and Customer Data Platform.

Hummel Denmark has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Salesforce and QNTM.

Hummel Denmark recently adopted applications including QNTM Raptor Services CDP in 2024, Microsoft 365 in 2022 and Salesforce Commerce Cloud in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Hummel Denmark’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Hummel Denmark’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Hummel Denmark technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.