Bensenville, 60106, IL,
United States
Hypnotik Technographics
Hypnotik Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hypnotik and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Hypnotik employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hypnotik has purchased the following applications: Shopify Plus for eCommerce in 2018, SendinBlue for Marketing Automation in 2021, Amazon SES for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hypnotik is running and its propensity to invest more and deepen its relationship with Shopify , PrestaShop , Brevo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hypnotik revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hypnotik intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hypnotik Tech Stack and Enterprise Applications
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify Plus | eCommerce | eCommerce | n/a | 2018 | 2018 |
Hypnotik implemented Shopify Plus in 2018. The eCommerce deployment provisioned a cloud SaaS storefront on Shopify Plus with a responsive theme to support mobile first customer journeys. Implementation covered Hypnotik's direct to consumer retail operations including marketing, merchandising, and web operations in the United States.
Configuration focused on storefront and customer experience modules, centralized catalog and product merchandising, and optimized cart and checkout workflows typical for eCommerce platforms. Technical architecture centered on Shopify Plus hosted storefront capabilities and built in content and promotions controls, enabling conversion tracking and mobile commerce workflows. The deployment leveraged platform managed hosting and standard Shopify Plus controls for scalability and front end responsiveness.
Operational governance shifted so leadership could focus on growth rather than underlying technology, Casey reports. Casey credits the responsive site built on Shopify Plus with increasing mobile conversions by 60 percent. In a recent 30 day period mobile traffic accounted for 35 percent of sales.
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eCommerce | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Hypnotik implemented SendinBlue for Marketing Automation on its public website. The deployment uses SendinBlue as a cloud SaaS marketing automation layer to manage email campaigns, contact lists and automated engagement workflows, instrumented via embedded tracking scripts and subscription form embeds on the e commerce site. SendinBlue is configured to support campaign scheduling, list segmentation and web tracking, providing a single control plane for outbound email orchestration and on site lead capture.
Integration surfaces are concentrated on the website, where SendinBlue tracking and form embeds feed contact records into the SendinBlue platform and enable SMTP or API driven message delivery for transactional and promotional messages. Operational ownership is centered in the marketing function, with configuration controls for consent, subscription management and list hygiene implemented through platform settings and automation rules. The implementation follows typical Marketing Automation patterns including centralized campaign orchestration, contact segmentation and automated drip workflows.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, Hypnotik implemented Amazon SES to manage transactional email for its retail website. Amazon SES was configured as the site's primary sending engine, using SMTP and API based delivery to handle order confirmations and account notifications. The deployment is categorized as Transactional Email and centralizes automated customer communications originating from the web storefront.
Deployment included domain authentication and deliverability controls, with SPF and DKIM signing enabled and bounce and complaint handling routed through Amazon SES suppression and feedback mechanisms. Operational ownership is assigned to e commerce and customer support teams, who manage sending credentials and suppression monitoring through the AWS console, and application email flows were reconfigured to route transactional messages through Amazon SES endpoints. The configuration leverages standard Transactional Email capabilities without named third party integrations reported.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Hypnotik
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Apps Being Evaluated by Hypnotik Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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