Marietta, 30066, GA,
United States
I-Business Network Technographics
I-Business Network Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by I-Business Network and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 I-Business Network employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
I-Business Network has purchased the following applications: Hubspot Marketing Automation for Marketing Automation in 2018, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems I-Business Network is running and its propensity to invest more and deepen its relationship with HubSpot , Google , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing I-Business Network revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for I-Business Network intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
I-Business Network Tech Stack and Enterprise Applications
I-Business Network CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, I-Business Network deployed Hubspot Marketing Automation to instrument its corporate website and centralize inbound marketing activities, using the Marketing Automation solution to capture and track visitor interactions. The deployment is a SaaS implementation embedded on i-bn.com and administered by the company’s marketing function at the 35-person professional services firm level.
Hubspot Marketing Automation was configured to support core marketing modules typical for the category, including web forms and landing pages for lead capture, email campaign management, automated nurturing workflows, contact database segmentation, and campaign analytics. Configuration emphasized on-site form embedding and behavioral tracking to build segmented contact lists and to automate basic nurture sequences.
Operational coverage focuses on marketing and demand generation workflows, with processes for lead qualification and handoff to business development and sales representatives defined as part of daily operations. Integrations are limited to the website implementation layer, specifically embedded forms and tracking scripts on i-bn.com, which feed contact activity into the Hubspot contact database for ongoing campaign orchestration.
Governance and rollout were managed internally by the marketing owner and involved phased activation of forms and campaign templates across site pages, along with content governance for email templates and landing page assets. Standard category-aligned controls such as segmentation rules and workflow ownership were applied to maintain consistent lead handling and campaign execution.
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I-Business Network IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, I-Business Network implemented Google Cloud Platform as its Application Hosting and Computing Services to host its public website. The deployment is focused on web facing workloads for the professional services firm operating in the United States.
The implementation uses Google Cloud Platform to provide hosting and compute provisioning along with object storage, managed networking, and platform managed services to support site delivery and application artifacts. Google Cloud Platform is used for content hosting, TLS termination, and operational telemetry consistent with typical Application Hosting and Computing Services functional patterns for small enterprises.
Operational governance and cloud administration were centralized within the companys small IT and engineering staff, with cloud provisioning and release processes aligned to a single public cloud tenancy and organization level controls. The operational scope covers the public website and client facing application components, with deployments maintained for US based operations.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at I-Business Network
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Apps Being Evaluated by I-Business Network Executives
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