Iberia Lineas Aereas De Spain
C/ Martinez Villergas, 49,
Madrid, 28027,
Spain
Madrid, 28027,
Spain
34 9 0011-1500
Transportation
Iberia Lineas Aereas De Spain Technographics
Iberia Lineas Aereas De Spain Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Iberia Lineas Aereas De Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15540 Iberia Lineas Aereas De Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Iberia Lineas Aereas De Spain has purchased the following applications: Clintch Data & Analytics for Analytics and BI in 2024, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Salesforce Marketing Cloud for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Iberia Lineas Aereas De Spain is running and its propensity to invest more and deepen its relationship with Clinch , Cisco Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Iberia Lineas Aereas De Spain revenues, which have grown to $7.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Iberia Lineas Aereas De Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Iberia Lineas Aereas De Spain Tech Stack and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Clinch | Legacy | Clintch Data & Analytics | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024, Iberia Lineas Aereas De Spain implemented Clintch Data & Analytics as part of Clinch's Flight Control platform to power automated, data-driven omnichannel advertising. The deployment is classified under Analytics and BI and focused on flight-level personalization across routes and languages for marketing and advertising functions.
The implementation combined Flight Control Data & Analytics and DCO capabilities to enable dynamic creative optimization and analytics-driven audience segmentation. Clintch Data & Analytics was configured to consume flight search behavior signals and to drive personalized creative variations and campaign rules, enabling automated decisioning for route and language specific messaging.
Integrations included Iberia's first-party customer data platform and flight search behavior data streams, with activation into social and programmatic advertising channels for omnichannel delivery. Operational coverage began in Spain and EMEA and was used as the foundation to scale global omnichannel campaigns, aligning marketing, digital advertising, and revenue management inputs for targeting and measurement.
Governance centered on centralized campaign orchestration within the Flight Control platform, standardizing targeting logic, creative templates, and data-driven personalization workflows across markets. The case study reports explicit outcomes from this usage, including an 80% lift in social CTR, a 17% programmatic CTR increase and a two times increase in high-value flight search actions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Iberia Lineas Aereas De Spain deployed Cisco Webex Meetings, implementing Cisco Webex Meetings as its Audio Video and Web Conferencing solution and surfacing meeting access directly on the corporate website. The deployment is visible on iberia.com, enabling web based join flows and public meeting entry points that route participants into Cisco Webex Meetings sessions hosted in Cisco cloud infrastructure.
Configuration emphasized standard Audio Video and Web Conferencing capabilities, including multi party video and audio conferencing, screen sharing, browser based meeting joins, scheduling and calendar link distribution, and meeting recording and playback controls. The Cisco Webex Meetings implementation was configured to expose meeting join links and embedded meeting controls on web pages, aligning site level call to action elements with meeting scheduling and real time collaboration workflows.
Operational governance relied on centralized administrative controls available within Cisco Webex Meetings for account and meeting policy management, meeting moderation and participant access controls. Iberia Lineas Aereas De Spain Cisco Webex Meetings Audio Video and Web Conferencing supports corporate communication and web based engagement functions through site integrated conferencing, meeting scheduling, and centralized meeting administration.
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Iberia Lineas Aereas De Spain implemented Salesforce Marketing Cloud to support Marketing Automation on its public website. The deployment uses Salesforce Marketing Cloud to centralize digital engagement workflows and orchestrate on-site messaging tied to customer behavior.
Implementation scope centers on platform configuration for email campaign management, journey orchestration, audience segmentation, personalization, and content management, capabilities typical for Marketing Automation deployments. The Salesforce Marketing Cloud instance is integrated with the Iberia website to capture behavioral events and web interactions that trigger journeys and on-site messages. Configuration emphasizes reusable content blocks and audience filters to support frequent campaign iterations and consistent messaging.
Operational ownership resides with Iberia's digital marketing and eCommerce teams, with the implementation scoped to the public web channel rather than transactional back office systems. Governance includes campaign workflow controls and multi-step content approval processes to manage customer communications delivered via the website. Iberia Lineas Aereas De Spain Salesforce Marketing Cloud Marketing Automation aligns the platform to marketing and customer engagement functions.
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Marketing Automation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Iberia Lineas Aereas De Spain
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Iberia Lineas Aereas De Spain Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Iberia Lineas Aereas De Spain IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Iberia Lineas Aereas De Spain digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Iberia Lineas Aereas De Spain Technographics
Iberia Lineas Aereas De Spain is a Transportation organization based in Spain,
with around 15540 employees and annual revenues of $7.00 billion.
Iberia Lineas Aereas De Spain operates a diverse technology stack with applications such as
Clintch Data & Analytics, Cisco Webex Meetings and Salesforce Marketing Cloud,
covering areas like Analytics and BI, Audio Video and Web Conferencing and Marketing Automation.
Iberia Lineas Aereas De Spain has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Clinch, Cisco Systems and Salesforce.
Iberia Lineas Aereas De Spain recently adopted applications including
Clintch Data & Analytics in 2024, Clinch Campaign Strategy in 2024 and Slack Connect in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Iberia Lineas Aereas De Spain’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Iberia Lineas Aereas De Spain’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Iberia Lineas Aereas De Spain technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.