Madrid, 28027,
Spain
Iberia Lineas Aereas De Spain Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Iberia Lineas Aereas De Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15540 Iberia Lineas Aereas De Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Iberia Lineas Aereas De Spain has purchased the following applications: Clintch Data & Analytics for Analytics and BI in 2024, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Akamai mPulse for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Iberia Lineas Aereas De Spain is running and its propensity to invest more and deepen its relationship with Clinch , Microsoft , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Iberia Lineas Aereas De Spain revenues, which have grown to $7.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Iberia Lineas Aereas De Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Clinch | Legacy | Clintch Data & Analytics | Analytics and BI | Analytics and BI | n/a | 2024 | 2024 |
In 2024, Iberia Lineas Aereas De Spain implemented Clintch Data & Analytics as part of Clinch's Flight Control platform to power automated, data-driven omnichannel advertising. The deployment is classified under Analytics and BI and focused on flight-level personalization across routes and languages for marketing and advertising functions.
The implementation combined Flight Control Data & Analytics and DCO capabilities to enable dynamic creative optimization and analytics-driven audience segmentation. Clintch Data & Analytics was configured to consume flight search behavior signals and to drive personalized creative variations and campaign rules, enabling automated decisioning for route and language specific messaging.
Integrations included Iberia's first-party customer data platform and flight search behavior data streams, with activation into social and programmatic advertising channels for omnichannel delivery. Operational coverage began in Spain and EMEA and was used as the foundation to scale global omnichannel campaigns, aligning marketing, digital advertising, and revenue management inputs for targeting and measurement.
Governance centered on centralized campaign orchestration within the Flight Control platform, standardizing targeting logic, creative templates, and data-driven personalization workflows across markets. The case study reports explicit outcomes from this usage, including an 80% lift in social CTR, a 17% programmatic CTR increase and a two times increase in high-value flight search actions.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai mPulse | Application Performance Management | ITSM | n/a | 2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2015 | 2015 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Marketing Automation | CRM |
|
2020 | 2020 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2017 | 2017 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||