Reykjavík, 101,
Iceland
Icelandair Group Technographics
Icelandair Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Icelandair Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2393 Icelandair Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Icelandair Group has purchased the following applications: Slack Connect for Collaboration in 2023, Salesforce Marketing Cloud for Marketing Automation in 2020, Datadog APM for Application Performance Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Icelandair Group is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Icelandair Group revenues, which have grown to $585.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Icelandair Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Icelandair Group Tech Stack and Enterprise Applications
Icelandair Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2023 | 2023 |
In 2023, Icelandair Group implemented Slack Connect as a core Collaboration capability across its digital touchpoints. The implementation included embedding Slack functionality on the Icelandair Group website to surface channel-based messaging and external collaboration entry points directly from the public site, and the deployment was centered on Slack Connect to enable secure inter-organizational channels and real-time team messaging.
The deployment emphasized standard Collaboration modules such as channel messaging, file sharing, and external channel governance, with configuration of access controls and workspace organization to manage internal and partner interactions. Operational coverage focused on corporate communication and cross-functional coordination workflows, and the technical approach prioritized embedding Slack Connect components into the website front end while maintaining centralized channel governance and collaboration policy controls.
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Collaboration | Collaboration |
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2015 | 2015 |
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Icelandair Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Icelandair Group implemented Salesforce Marketing Cloud for Marketing Automation on their website. The Salesforce Marketing Cloud deployment is a cloud-based marketing automation implementation focused on digital campaign execution, customer engagement, and cross-channel messaging for Icelandair's marketing and e-commerce functions.
Configuration emphasized campaign orchestration, email campaign management, audience segmentation, and web-based tracking tied to the airline website. The implementation integrated Salesforce Marketing Cloud with website touchpoints to capture behavioral signals and trigger automated journey flows, supporting marketing, customer experience, and e-commerce workflows. Governance centered on centralized campaign scheduling and consent management operated by Icelandair's marketing operations team, with the Salesforce Marketing Cloud tenancy managed in the vendor's cloud infrastructure. Operational coverage remained focused on digital channels and marketing-led customer lifecycle activities rather than broader enterprise ERP or financial systems.
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Tag Management | CRM |
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2022 | 2022 |
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Icelandair Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Datadog | Legacy | Datadog APM | Application Performance Management | ITSM | n/a | 2022 | 2022 |
In 2022, Icelandair Group implemented Datadog APM on their website. Datadog APM is used to instrument the airline's customer facing web properties and to provide Application Performance Management for web application performance, tracing, and telemetry.
The deployment focuses on instrumenting both browser and server side components to collect distributed traces, application metrics, real user monitoring signals, and correlated log context, feeding unified dashboards and alerting streams. The Datadog APM implementation supports IT operations and DevOps teams with service maps, trace analytics, and alerting workflows, and the rollout targets the corporate web estate and associated application services. Observability governance is organized around platform monitoring and incident triage processes to operationalize application performance insights.
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IT Service Management | ITSM |
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2022 | 2022 |
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Icelandair Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Icelandair Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Icelandair Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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