New York, 10018, NY,
United States
ICER Brands Technographics
ICER Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ICER Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 ICER Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ICER Brands has purchased the following applications: Exenta ERP for Retail Management in 2014, Microsoft 365 for Collaboration in 2015, Twilio Sendgrid for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ICER Brands is running and its propensity to invest more and deepen its relationship with Aptean , Microsoft , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ICER Brands revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ICER Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ICER Brands Tech Stack and Enterprise Applications
ICER Brands ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptean | Legacy | Exenta ERP | Retail Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, ICER Brands implemented Exenta ERP from Aptean as a Retail Management solution at its New York City headquarters. The deployment targeted core commerce and back office operations for the 100 person consumer packaged goods company and aimed to centralize inventory and order workflows across merchandising and fulfillment functions.
Exenta ERP was configured to deliver Retail Management capabilities typical for packaged goods, including inventory management, order management, SKU level merchandising controls, pricing execution and supply chain orchestration, along with process controls for batch tracking and quality checkpoints. Configuration work emphasized master data consolidation, transactional orchestration and role based operational workflows spanning operations, supply chain and commercial teams.
Operational rollout was focused on the New York City site with architecture and configuration intended to scale to additional distribution or sales locations as ICER Brands grows. The Exenta ERP implementation is described as promising to streamline operations, improve process controls and support future business expansion, with governance attention on centralized data and standardized operational procedures to reinforce those objectives.
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ICER Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, ICER Brands implemented Microsoft 365 as its Collaboration platform. The 100-employee consumer packaged goods company deployed Microsoft 365 to centralize email, document management and team communications across core corporate functions including marketing, sales and operations.
The implementation emphasized cloud-hosted Exchange for mail, SharePoint and OneDrive for content services, Microsoft Teams for real-time collaboration and the Office productivity suite for authoring and editing. Tenant-level administration established centralized cloud identity, role-based access controls and governance workflows for user provisioning and document lifecycle management, with phased rollouts and user training across departments. The Microsoft 365 instance is referenced on the company website, indicating public-facing configuration or integration points tied to ICER Brands corporate communications.
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ICER Brands PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2016 | 2016 |
In 2016, ICER Brands implemented Twilio Sendgrid. ICER Brands uses Twilio Sendgrid as its Transactional Email provider on the company website to handle programmatic, web-triggered customer communications.
The implementation centers on website-driven transactional workflows, including order confirmations, shipping notifications, and account-related messages, leveraging Twilio Sendgrid features such as the SendGrid Web API or SMTP relay and reusable dynamic templates. Configuration and operational controls include template management, domain authentication, suppression and bounce handling, and event webhook processing for delivery and engagement signals, with governance practices focused on template versioning and suppression list hygiene for web-facing message flows.
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IT Decision Makers and Key Stakeholders at ICER Brands
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Owner | CXO | Finance | |
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Senior Director Of Operations | Director | Operations | |
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Founder | CXO | Finance | |
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Apps Being Evaluated by ICER Brands Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||