IDEA Cellular
5th Floor, WINDSOR, Off CST Road, Kalina, Santa Cruz East,,
Mumbai, 400 098,
India
Mumbai, 400 098,
India
91 22 4009 4400
Communications
IDEA Cellular Technographics
IDEA Cellular Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by IDEA Cellular and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9000 IDEA Cellular employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that IDEA Cellular has purchased the following applications: Oracle Management Cloud for ML and Data Science Platforms in 2016, Adobe Experience Manager for Digital Asset Management in 2018, Crazy Egg for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems IDEA Cellular is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing IDEA Cellular revenues, which have grown to $1.07 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IDEA Cellular intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IDEA Cellular Tech Stack and Enterprise Applications
IDEA Cellular AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Management Cloud | ML and Data Science Platforms | AI Development | n/a | 2016 | 2017 |
In 2016, IDEA Cellular implemented Oracle Management Cloud as its ML and Data Science Platforms solution to unify systems management across critical application estates. The deployment focused on centralized operational visibility for mission critical ERP, CRM and mobile applications that support customer billing and service delivery.
The implementation leveraged Oracle Management Cloud services including Application Performance Analytics, IT Analytics, and Log Analytics to instrument telemetry, correlate events and accelerate root cause analysis. Oracle Management Cloud was configured to aggregate metrics, traces and logs, and to apply machine learning based anomaly detection to surface application and infrastructure issues early.
Integrations were established directly with IDEA Cellular's mission critical ERP, CRM and mobile application stacks to ingest performance metrics and log streams, enabling consolidated dashboards for application owners and IT operations. Operational coverage emphasized application performance management and IT operations workflows across the operator's managed systems rather than individual business units.
Governance and incident response workflows were adjusted to consume alerts and analytics from Oracle Management Cloud, shifting triage toward proactive detection and data driven root cause investigation. As a result IDEA Cellular reported a 30% reduction in the time required for root cause analysis and cited prevention of system outages through OMC's proactive anomaly detection, a point highlighted by CIO Prakash Paranjape in post deployment briefings.
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IDEA Cellular Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2018 | 2018 |
In 2018, IDEA Cellular deployed Adobe Experience Manager as its Digital Asset Management solution on its public website. IDEA Cellular is a communications company operating in India with approximately 9000 employees, and Adobe Experience Manager is used to manage web-facing digital assets and media.
The Adobe Experience Manager implementation centralized a repository for images, videos and marketing collateral, and instituted metadata taxonomy, version control and automated renditions to support multi-resolution publishing. The deployment aligns with standard Digital Asset Management capabilities, enabling editorial workflows, scheduled publishing, role based access controls and asset lifecycle management to streamline web content production.
Operational scope focused on the corporate website and digital marketing teams, with governance structured around editorial approval workflows and access policies to control asset publishing across the site. Adobe Experience Manager provides the DAM layer that feeds site content delivery and supports marketing content orchestration across IDEA Cellular's India operations.
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IDEA Cellular CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, IDEA Cellular deployed Crazy Egg on its website. The deployment uses Crazy Egg in a Marketing Analytics capacity to capture page-level user behavior and inform digital experience decisions.
Implementation centered on embedding the Crazy Egg tracking snippet across customer-facing pages and configuring snapshots to observe engagement patterns. Functional capabilities leveraged include heatmaps, scrollmaps, click tracking and session recordings, with snapshot scheduling to surface behavioral trends tied to marketing campaigns. The configuration focused on page-level instrumentation and campaign-tagged captures to support iterative analysis.
Operational ownership rests with digital marketing and analytics teams, aligning Crazy Egg outputs with conversion optimization and UX research workflows. Insights from Crazy Egg are incorporated into experimentation and campaign measurement processes through regular snapshot reviews and prioritization of front-end adjustments. Data handling and analytics governance are managed as part of the India-facing website operations to ensure consistency with site-level measurement practices.
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Tag Management | CRM |
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2015 | 2015 |
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IDEA Cellular IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at IDEA Cellular
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Information Officer | CXO | IT | |
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Chief Technology Officer | CXO | IT | |
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Apps Being Evaluated by IDEA Cellular Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from IDEA Cellular IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the IDEA Cellular digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD IDEA Cellular Technographics
IDEA Cellular is a Communications organization based in India,
with around 9000 employees and annual revenues of $1.07 billion.
IDEA Cellular operates a diverse technology stack with applications such as
Oracle Management Cloud, Adobe Experience Manager and Crazy Egg,
covering areas like ML and Data Science Platforms, Digital Asset Management and Marketing Analytics.
IDEA Cellular has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Adobe Systems and Crazy Egg.
IDEA Cellular recently adopted applications including
Crazy Egg in 2021, Cloudflare CDN in 2021 and Adobe Experience Manager in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of IDEA Cellular’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates IDEA Cellular’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete IDEA Cellular technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.