Moscow, 115054,
Russia
Ile De Beaute Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ile De Beaute and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Ile De Beaute employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ile De Beaute has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2020, Target2Sell for Personalization and Product Recommendations in 2017, UserX Analytics for Customer Analytics in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ile De Beaute is running and its propensity to invest more and deepen its relationship with Google , Target2Sell , UserX or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ile De Beaute revenues, which have grown to $750.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ile De Beaute intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Target2Sell | Legacy | Target2Sell | Personalization and Product Recommendations | eCommerce | n/a | 2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UserX | Legacy | UserX Analytics | Customer Analytics | CRM | n/a | 2023 | 2023 |
In 2023, Ile De Beaute implemented UserX Analytics in its mobile application environment. The Customer Analytics deployment is driven by the UserX SDK, which the company explicitly names in its mobile app privacy policy as the analytics provider used to collect anonymized app interaction data to support app quality and UX efforts in Russia.
UserX Analytics is structured as a client side SDK embedded in the retailer's mobile app, instrumenting event capture, session metadata, and anonymous identifiers that are transmitted to the vendor cloud for analysis and reporting. Module usage such as session recordings, heatmaps, and conversion funnels is inferred from UserX's product feature set, and these capabilities align with standard Customer Analytics workflows including event tracking, session replay, and funnel analysis.
Operational coverage centers on the mobile application in Russia and the workstreams for product management, UX design, quality assurance, and mobile engineering. Governance emphasis follows the privacy policy language on anonymized collection, which suggests controls for data minimization and privacy aligned with app quality monitoring and user experience diagnostics.
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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