Krems an der Donau, 3500,
Austria
IMC KREMS UNIVERSITY Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by IMC KREMS UNIVERSITY and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 IMC KREMS UNIVERSITY employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that IMC KREMS UNIVERSITY has purchased the following applications: Cengage WebAssign for Learning and Development in 2010, Microsoft Dynamics 365 Marketing for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems IMC KREMS UNIVERSITY is running and its propensity to invest more and deepen its relationship with Cengage , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing IMC KREMS UNIVERSITY revenues, which have grown to $160.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IMC KREMS UNIVERSITY intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cengage | Legacy | Cengage WebAssign | Learning and Development | HCM | n/a | 2010 | 2010 |
In 2010 IMC KREMS UNIVERSITY implemented Cengage WebAssign to support undergraduate Business Statistics instruction delivered by Hon. Prof. Mag. Alfred Siedl. The deployment positioned Cengage WebAssign inside a Learning and Development use case to provide an electronic problem set and assessment layer for the course.
The implementation configured Cengage WebAssign to deliver a predefined catalog of assignments and randomized-value problems while also enabling instructor authored items, allowing Professor Siedl to blend publisher content with bespoke questions. Functional capabilities emphasized assignment generation with randomized variables, personalization of problem content, and online submission workflows consistent with computer based formative assessment practices.
Operationally the system was used for weekly WebAssign assignments in the Business Statistics course, and the grades from those weekly tests were counted as 30 percent of the students final grade, creating a direct assessment linkage and incentive to complete assignments. The scope was course level and student facing, focused on undergraduate cohorts at IMC KREMS UNIVERSITY in Austria, with grading and assignment cadence integrated into the course syllabus and assessment plan.
Governance and evaluation included joint faculty and vendor interest in measuring pedagogical impact, students completing online surveys, and a small face to face focus group to study changes in study habits and effects on learning outcomes. The rollout emphasized instructor control of content mix between publisher provided WebAssign assignments and customized problems, and included explicit assessment weighting to drive student engagement.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Marketing | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 IMC KREMS UNIVERSITY deployed Microsoft Dynamics 365 Marketing to its website, establishing Microsoft Dynamics 365 Marketing as the institution's Marketing Automation platform. The implementation targets the university marketing and communications function and supports website lead capture and prospective student engagement. The university has approximately 500 employees and the deployment reflects an institutional scale suited to a mid sized higher education marketing operation.
Microsoft Dynamics 365 Marketing was configured to leverage core Marketing Automation capabilities such as email marketing, customer journeys, landing pages, web forms, segmentation, and campaign orchestration. The platform's website instrumentation captures behavioral data via forms and tracking tags, enabling automated journey triggers and subscription management. The deployment follows a cloud SaaS architecture native to the Microsoft ecosystem, with configuration focused on templated assets, consent workflows, and audience segmentation.
Operational governance places marketing ownership on campaign creation and consent management, with processes adjusted to route website captured leads into staged nurture journeys and subscription lists. Given the Austria location, data protection and GDPR compliant consent capture were central to the rollout and informed form design and subscription workflows. The implementation centers on marketing automation for recruitment, event promotion, and ongoing student communications.
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