IMM
758 Isenhauer Rd.,
Grayling, 49738, MI,
United States
Grayling, 49738, MI,
United States
1 855-202-6384
Professional Services
IMM Technographics
IMM Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by IMM and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 42 IMM employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that IMM has purchased the following applications: IBM Cognos Business Intelligence for Analytics and BI in 2015, Adobe Connect for Audio Video and Web Conferencing in 2018, Craft CMS for Web Content Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems IMM is running and its propensity to invest more and deepen its relationship with IBM , Adobe Systems , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing IMM revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IMM intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IMM Tech Stack and Enterprise Applications
IMM Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Cognos Business Intelligence | Analytics and BI | Analytics and BI | n/a | 2015 | 2015 |
In 2015, IMM deployed IBM Cognos Business Intelligence to centralize marketing analytics and optimize advertising spend. IMM used IBM Cognos Business Intelligence as its Analytics and BI platform to consolidate reporting and segmentation workflows that support customer targeting and campaign planning.
The implementation emphasized configurable dashboards, self-service reporting, data modeling and campaign performance analysis to enable marketing and sales teams to profile segments and prioritize ad investment. The deployment ingested advertising and customer interaction datasets into Cognos for scheduled reporting and interactive exploration, with automation of recurring campaign reports and parameterized filters for audience slices. Governance followed a small-team model, with centralized report libraries and role based access controls to preserve data integrity and support iterative targeting refinements.
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IMM Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, IMM implemented Adobe Connect on their website. Adobe Connect is deployed as an Audio Video and Web Conferencing application to host client-facing meetings and webinars directly through IMM's public site, enabling scheduled web events and on-demand session access for external stakeholders.
The deployment is embedded in the website and serves as the external conferencing layer for client engagement workflows. Functional capabilities in use include virtual meeting rooms, screen sharing, session recording, text chat and participant management, consistent with Audio Video and Web Conferencing functionality. Operational coverage centers on IMM's client services and delivery teams within the United States, with governance exercised through scheduled access controls and designated moderator roles to manage participant access and session moderation. The configuration reflects a lightweight, web first architecture that centralizes external collaboration and meeting orchestration through Adobe Connect, aligning conferencing operations with IMM's professional services delivery model.
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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IMM Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2015 | 2015 |
In 2015, IMM implemented Craft CMS for Web Content Management on its corporate website to centralize editorial control and streamline web publishing. The deployment established Craft CMS as the primary content platform for the firm, aligning the application with corporate marketing and external communications functions.
The Craft CMS implementation focused on content modeling and templating, using entry types and custom fields to structure service descriptions and thought leadership content. Configuration emphasized Twig-based templates, asset management for images and documents, role-based editorial permissions, versioned entries and staged publishing workflows, features common to the Craft CMS product set.
Operational coverage included the firm’s marketing and web operations teams within the United States, where governance was organized around editorial roles and approval workflows to control site updates. Craft CMS functions were used to support ongoing content updates, site authoring and media management under a centralized Web Content Management posture for IMM.
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IMM CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IMM IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IMM CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at IMM
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by IMM Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from IMM IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the IMM digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD IMM Technographics
IMM is a Professional Services organization based in United States,
with around 42 employees and annual revenues of $8.0 million.
IMM operates a diverse technology stack with applications such as
IBM Cognos Business Intelligence, Adobe Connect and Craft CMS,
covering areas like Analytics and BI, Audio Video and Web Conferencing and Web Content Management.
IMM has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IBM, Adobe Systems and Pixel & Tonic.
IMM recently adopted applications including
Salesforce Sales Cloud in 2021, Mimecast Email Security in 2021 and Zoom in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of IMM’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates IMM’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete IMM technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.