Budapest, 1036,
Hungary
Index Hungary Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Index Hungary and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 89 Index Hungary employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Index Hungary has purchased the following applications: Adverticum AdServer for Digital Advertising Platform in 2002 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Index Hungary is running and its propensity to invest more and deepen its relationship with Adverticum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Index Hungary revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Index Hungary intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Adverticum | Legacy | Adverticum AdServer | Digital Advertising Platform | CRM | n/a | 2002 | 2002 | In 2002, Index Hungary joined Adverticum's publisher network as the network's 100th partner and adopted the Adverticum AdServer, a publisher/ad-network functionality solution. The adoption gave Index Hungary access to centralized ad-serving, campaign management and monetization services provided by Adverticum. Adverticum AdServer implementation concentrated on centralized ad serving and campaign management capabilities, enabling inventory tagging, campaign trafficking and centralized monetization workflows consistent with publisher/ad-network functionality. The deployment connected Index Hungary's advertising inventory to Adverticum's network of advertisers, simplifying campaign delivery and inventory allocation. Operational scope focused on Index Hungary's Hungarian publication properties, with Adverticum AdServer governing ad inventory and campaign orchestration across the publisher sites. The partnership explicitly improved inventory management and access to network advertisers, aligning Index Hungary's ad operations with a network-level monetization model. |
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