NOIDA, 201301,
India
India Today Group Technographics
India Today Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by India Today Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 India Today Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that India Today Group has purchased the following applications: Star Link Time Office Software for Time and Attendance in 2016, GumGum for Artificial Intelligence Marketing in 2020, OpenX OpenAudience for Digital Advertising Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems India Today Group is running and its propensity to invest more and deepen its relationship with Star Link Communication , GumGum , OpenX Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing India Today Group revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for India Today Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
India Today Group Tech Stack and Enterprise Applications
India Today Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Star Link Communication | Legacy | Star Link Time Office Software | Time and Attendance | HCM | n/a | 2016 | 2016 |
In 2016, India Today Group implemented Star Link Time Office Software. This timing is an estimate because Star Link Communication's public client listing does not include installation dates.
Star Link Time Office Software is cited by the vendor for biometric attendance and time office systems, and the deployment emphasized Time and Attendance capabilities to support HR attendance tracking and payroll processes across the group's Indian operations. The implementation signal centers on biometric capture for employee timekeeping and a Time and Attendance module that aggregates clock in and clock out records for downstream payroll reconciliation and HR attendance workflows.
Operationally the rollout covered HR and payroll functions across India, with administrative configuration for attendance policies, shift management, and user provisioning. From a systems perspective, the deployment implies networked biometric endpoints feeding a central Star Link Time Office Software instance, enabling centralized attendance reporting and governance tied to payroll processing and HR attendance management.
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India Today Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, India Today Group implemented GumGum, deploying the GumGum solution on its public website. The deployment uses GumGum as an Artificial Intelligence Marketing application to support advertising and audience targeting across India Today Group digital properties, aligning with marketing and commercial advertising functions.
Implementation focused on site level integration and page delivery, embedding GumGum into the publisher ad stack to enable contextual targeting, visual intelligence for in content ad placement, and automated campaign optimization workflows typical of Artificial Intelligence Marketing platforms. Configuration included campaign rule sets, creative classification, and real time decisioning to inform ad placements and content aware targeting.
Operational ownership sits with digital advertising and ad operations teams, with governance centered on campaign configuration, inventory controls, and editorial safe targeting policies. The implementation covers the India Today Group website estate in India, and instruments GumGum outputs into existing monetization workflows and audience segmentation processes.
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India Today Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, India Today Group implemented OpenX OpenAudience as a Digital Advertising Platform on its primary web properties. The deployment of OpenX OpenAudience serves the publisher advertising stack and is instrumented through site level tag deployment to surface programmatic inventory.
OpenX OpenAudience is configured to manage audience segmentation, programmatic yield management, and header bidding workflows using the platform's audience management and demand orchestration capabilities. Configuration focused on publisher side controls for inventory prioritization, floor price logic, and audience based targeting tied to site content categories.
Operational ownership sits with digital ad operations and commercial revenue teams, which use OpenX OpenAudience to centralize audience targeting and monetization workflows across the India Today Group website. The implementation emphasizes tag based integration with programmatic demand markets and site level ad serving, and governance has been organized around ad ops standards and commercial campaign workflows.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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India Today Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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India Today Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at India Today Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by India Today Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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