Tlalnepantla de Baz, 54090,
Mexico
Industrias Tamer Technographics
Industrias Tamer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Industrias Tamer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 191 Industrias Tamer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Industrias Tamer has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2019, Clearsale for eCommerce Fraud Protection in 2020, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Industrias Tamer is running and its propensity to invest more and deepen its relationship with HubSpot , Clearsale , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Industrias Tamer revenues, which have grown to $17.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Industrias Tamer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Industrias Tamer Tech Stack and Enterprise Applications
Industrias Tamer AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Industrias Tamer deployed Hubspot Live Chat on its public website to enable real-time customer engagement. The implementation positions Hubspot Live Chat as their Chatbots and Conversational AI capability on mikels.com.mx, providing a persistent customer touchpoint embedded in web pages.
The deployment uses an embedded client-side chat widget to capture visitor context and contact information through chatflows and canned messaging, consistent with Chatbots and Conversational AI functionality. Hubspot Live Chat is configured to record conversations into HubSpot contact records and to use automated routing and bot-assisted qualification to surface sales and support leads to internal teams.
Operational coverage is focused on front-office customer support and web lead intake for Industrias Tamer in Mexico, with conversations consolidated into a shared inbox and assigned to sales or service owners. Governance centers on conversation routing rules and response ownership workflows to ensure handoffs between automated bot stages and live agents, aligning the chat implementation with existing web engagement processes.
|
Industrias Tamer eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Clearsale | Legacy | Clearsale | eCommerce Fraud Protection | eCommerce | n/a | 2020 | 2020 |
In 2020, Industrias Tamer deployed Clearsale as its eCommerce Fraud Protection solution on its public website. The Clearsale implementation is embedded in the Mikels online storefront checkout flow to provide real-time fraud scoring and automated order screening for online orders.
Functional coverage emphasizes risk scoring, decisioning and manual order review workflows that are typical for eCommerce Fraud Protection, routing transactions flagged as high risk into a dedicated review process. Operational scope is concentrated on the companys e-commerce channel and affects e-commerce operations, order management and fraud review personnel. This deployment links Industrias Tamer, Clearsale, eCommerce Fraud Protection and the companys e-commerce order screening and fraud review functions, with Clearsale providing transaction inspection at point of sale and decision signals back to the storefront to drive accept, decline or escalate handling.
|
|
|
|
|
eCommerce | eCommerce |
|
2022 | 2022 |
|
|
|
|
|
eCommerce | eCommerce |
|
2021 | 2021 |
|
Industrias Tamer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Industrias Tamer deployed Hotjar on their public website mikels.com.mx to strengthen Customer Experience visibility. The deployment is implemented via Hotjar's client side tracking snippet embedded across site pages to collect session level interaction data and on page feedback for web behavior analysis.
The implementation uses Hotjar modules for session recordings, heatmaps, conversion funnel analysis, and on site survey widgets to surface user experience friction and navigation patterns. Configuration emphasized page level instrumentation for product catalog and checkout related pages, with sampling and page targeting tuned for a mid market e commerce site profile.
Operational ownership is centered in the company digital marketing and e commerce functions, where Hotjar data is consumed for UX reviews and content prioritization. The Hotjar deployment provides session playback and aggregated behavior signals to marketing, merchandising, and web operations teams to inform iterative website adjustments and conversion optimization workflows.
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
Industrias Tamer ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2022 | 2022 |
|
Industrias Tamer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Industrias Tamer
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Industrias Tamer Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||