Indianapolis, 46222, IN,
United States
IndyCar Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by IndyCar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45 IndyCar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that IndyCar has purchased the following applications: Microsoft 365 for Collaboration in 2015, Catapult RaceWatch for Content Management in 2019, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems IndyCar is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Catapult or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing IndyCar revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IndyCar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Catapult | Legacy | Catapult RaceWatch | Content Management | Content Management | n/a | 2019 | 2019 |
In 2019 IndyCar implemented Catapult RaceWatch, adopting Catapult RaceWatch as a Content Management application to centralize race data, timing and strategy workflows for series and team stakeholders. The deployment established a single platform to aggregate live telemetry, timing data and contextual media so engineers and strategists could access consolidated race information in real time.
The implementation configured RaceWatch modules for race planning and strategy modelling, including tyre performance displays, a Time Deltas Map for granular sector comparison, and a race planner that contrasts multi‑stop and single‑stop tactics. Catapult RaceWatch also delivered integrated visualizations and user interfaces tuned for rapid decision making, enabling engineers to monitor tyre life, stint windows and undercut or overcut scenarios during live sessions.
Integrations implemented with Catapult RaceWatch consolidated telemetry feeds, official timing data, race control messages, competitor tracking and strategy modelling, plus integrated video and race radio to provide full contextual awareness. Operational coverage focused on trackside engineering, performance and strategy teams, with teams such as Arrow McLaren SP cited as active users leveraging the platform to confirm running order and tactical timing during cautions.
Governance and workflow changes centered on unifying previously separate tools into a single operational pane to support rapid strategy calls under full course yellows and safety car conditions. Outcomes reported for the Catapult RaceWatch implementation included higher reliability than prior toolsets and documented time savings, with one team reporting a reduction of approximately 10 to 15 hours in man hours and improved efficiency in race operations.
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Content Management | Content Management |
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2024 | 2024 |
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Digital Asset Management | Content Management |
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2022 | 2022 |
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Enterprise Content Management | Content Management |
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2022 | 2022 |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
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Data Management Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2008 | 2008 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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