Seattle, 98101, WA,
United States
Inn at the Market Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Inn at the Market and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 75 Inn at the Market employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Inn at the Market has purchased the following applications: Amadeus Hotel Guest Management for Guest Management in 2023, Adobe Experience Cloud for Customer Experience in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Inn at the Market is running and its propensity to invest more and deepen its relationship with Amadeus IT Group , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Inn at the Market revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Inn at the Market intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus Hotel Guest Management | Guest Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Inn at the Market implemented Amadeus Hotel Guest Management as a Hotel Guest Management deployment focused on CRM and marketing automation across its North America operations. The property configured Amadeus Guest Management Solutions GMS alongside iHotelier to consolidate guest profiles and enable campaign orchestration for direct booking initiatives.
Functional implementation emphasized marketing automation capabilities of Amadeus Hotel Guest Management, specifically Campaign Advisor and Cart Abandonment, together with core guest profile management, segmentation, and campaign execution workflows typical of Hotel Guest Management systems. Configuration included audience building and automated campaign flows to recover abandoned bookings and to run targeted email campaigns.
Integrations were centered on iHotelier feeding reservation and guest data into Amadeus Guest Management Solutions to support segmentation and automated outreach, with operational coverage oriented toward marketing and revenue management functions at the Seattle property. Amadeus reports that the deployment using GMS and related Amadeus modules delivered approximately a 500% revenue increase full year 2022 versus through August 2023 and generated 266 new reservations between February and August 2023, outcomes reported by the vendor tied to the CRM and marketing-focused deployment.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2013 | 2013 |
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