Innovation Bay
Unit 66,
Sydney, 2000, NSW,
Australia
Sydney, 2000, NSW,
Australia
61 6 4129-9705
Professional Services
Innovation Bay Technographics
Innovation Bay Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Innovation Bay and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Innovation Bay employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Innovation Bay has purchased the following applications: Stripe Payments for Payment Processing in 2020, Rippling Global Workforce Management for Workforce Management in 2025, Hubspot Live Chat for Chatbots and Conversational AI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Innovation Bay is running and its propensity to invest more and deepen its relationship with Stripe , Visa , Rippling or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Innovation Bay revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Innovation Bay intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Innovation Bay Tech Stack and Enterprise Applications
Innovation Bay ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Innovation Bay HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rippling | Legacy | Rippling Global Workforce Management | Workforce Management | HCM | n/a | 2025 | 2025 |
In 2025, Innovation Bay implemented Rippling Global Workforce Management to consolidate its workforce tooling and to extend platform access to its network of more than 100 founders, reinforcing the partnership announced with Rippling in Sydney, Australia. The deployment targets core Workforce Management needs for Innovation Bay and its community, positioning Rippling as the single cloud platform for HR, IT, and finance coordination across the organisation and member enablement programs.
The implementation configures Rippling Global Workforce Management to provide a unified HRIS and employee lifecycle framework, combining onboarding and offboarding workflows with automated identity and device provisioning, benefits and finance coordination, and role based access controls. Configuration focused on standardized templates for startup hiring and cross border engagements, and automation of routine workforce administration to reduce manual handoffs between HR and IT functions.
Architecturally the solution is deployed as a centralized cloud SaaS tenancy for Innovation Bay, consolidating employee data as a single source of truth and integrating HR, IT, and finance functional processes within the Rippling platform. Operational coverage explicitly includes Innovation Bay’s HR, IT, and finance teams, and functionally extends to member-facing enablement where founders can leverage the platform to manage distributed teams and support international expansion.
Governance and rollout followed a phased approach, starting with internal adoption at Innovation Bay and then offering platform access and enablement to members through the Rippling partnership, accompanied by updated operating procedures and administrator controls to manage multi-entity access. The partnership and Innovation Bay’s adoption are intended to streamline operations, consolidate fragmented systems across startups, and support scaling and international hiring challenges faced by the network, consistent with the stated aims of both organisations.
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Innovation Bay AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
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Chatbots and Conversational AI | AI-Powered Application |
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2025 | 2025 |
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Innovation Bay Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Innovation Bay Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2025 | 2025 |
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Innovation Bay CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2021 | 2021 |
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Innovation Bay ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Innovation Bay PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2014 | 2014 |
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Apps Development | PaaS |
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2015 | 2015 |
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Innovation Bay IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2013 | 2013 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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Domain Name System (DNS) | IaaS |
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2003 | 2003 |
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Innovation Bay CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Innovation Bay
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Innovation Bay Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Innovation Bay IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Innovation Bay digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Innovation Bay Technographics
Innovation Bay is a Professional Services organization based in Australia,
with around 30 employees and annual revenues of $4.0 million.
Innovation Bay operates a diverse technology stack with applications such as
Stripe Payments, Rippling Global Workforce Management and Hubspot Live Chat,
covering areas like Payment Processing, Workforce Management and Chatbots and Conversational AI.
Innovation Bay has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Rippling and HubSpot.
Innovation Bay recently adopted applications including
Rippling Global Workforce Management in 2025, HubSpot Conversations in 2025 and WordPress in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Innovation Bay’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Innovation Bay’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Innovation Bay technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.