Innovid
30 Irving Place 12th Floor,
New York, 10003, NY,
United States
New York, 10003, NY,
United States
1 212-966-7555
Professional Services
Innovid Technographics
Innovid Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Innovid and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 531 Innovid employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Innovid has purchased the following applications: Priority Cloud ERP for ERP Financial in 2019, Hubspot Live Chat for Chatbots and Conversational AI in 2018, Slack Connect for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Innovid is running and its propensity to invest more and deepen its relationship with Priority Software , HubSpot , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Innovid revenues, which have grown to $127.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Innovid intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Innovid Tech Stack and Enterprise Applications
Innovid ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Priority Software | Legacy | Priority Cloud ERP | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, Innovid implemented Priority Cloud ERP. The Priority Cloud ERP deployment supports ERP Financial functions across the finance organization, focusing on invoicing, accounts receivable, payment posting and collections workflows.
Operationally, Innovid billing staff generate monthly invoicing using Priority Cloud ERP alongside Excel for validation and reporting, validating billing details and coordinating with sales and account management to resolve client billing queries and meet reporting deadlines. Daily posting of incoming client payments into Priority Cloud ERP and weekly account reconciliations are documented as routine financial operations, indicating configuration for payment application and receivables reconciliation.
Governance and process adjustments included a defined collections contact role based in New York, the Billing Analyst, who serves as the primary collections liaison for US publisher accounts and assisted in creating a collections policy. Workflows reflect cross functional handoffs between finance, sales and account management to validate billing details and escalate collection activities, with Priority Cloud ERP operating as the ERP Financial system of record for invoicing and accounts receivable.
|
Innovid AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 Innovid implemented Hubspot Live Chat on its website. The Hubspot Live Chat application provides Chatbots and Conversational AI capabilities delivered as an embedded website chat widget and cloud-hosted conversational layer, enabling both synchronous and asynchronous visitor engagement. Implementation targeted customer engagement workflows across marketing, sales, and customer support, with the full application name Hubspot Live Chat used to centralize web-originated conversations into a single conversational interface.
Configuration and operational modules reflect core Chatbots and Conversational AI functionality, including chat routing, scripted responses, live agent session transfer, and contact capture forms, configured to surface web leads to commercial teams. The deployment architecture emphasized an inline client widget paired with a cloud conversational engine, while governance focused on template management, privacy controls, and conversation handling rules under marketing and sales operations. Innovid Hubspot Live Chat Chatbots and Conversational AI supports web engagement and lead qualification for customer facing functions.
|
Innovid Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021 Innovid implemented Slack Connect to formalize external partner collaboration across its global advertising and analytics operations. Slack Connect was provisioned as part of Innovid's Collaboration tooling to enable secure channel-based interactions with agencies, publishers, and technology vendors. The deployment targeted global teams across the Americas, Europe, and Asia Pacific to align messaging across video, display, social, audio, and DOOH workflows.
Configuration emphasized guest access, shared channels, direct messaging, file sharing, and webhook-driven notifications to surface external contract and deal activity. Slack Connect was integrated with Salesforce to relay deal and account alerts, with Docusign and Ironclad to surface contract lifecycle notifications, and with Box for secure file access referenced in conversations. These integrations were used to support legal and commercial workflows through notification orchestration and centralized communication threads tied to contract and signature processes.
Operational ownership centered on the Legal Department under the Head of Legal as a primary power-user and technical steward, with day-to-day use by a team of three lawyers and broader adoption across finance, HR, sales, marketing, and operations. Governance included playbook-driven processes for external collaboration, controls for guest provisioning and document circulation, and workflows that linked Slack Connect channels to contract management and signature procedures. The implementation emphasized role-based access and channel-level governance to support cross-functional coordination.
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
Innovid Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Contract Lifecycle Management | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Contract Lifecycle Management | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
Innovid CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Account Based Marketing | CRM |
|
2023 | 2023 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Support | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Support | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2020 | 2020 |
|
Innovid ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2024 | 2024 |
|
Innovid IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Innovid CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Innovid
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Innovid Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Innovid IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Innovid digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Innovid Technographics
Innovid is a Professional Services organization based in United States,
with around 531 employees and annual revenues of $127.0 million.
Innovid operates a diverse technology stack with applications such as
Priority Cloud ERP, Hubspot Live Chat and Slack Connect,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Innovid has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Priority Software, HubSpot and Salesforce.
Innovid recently adopted applications including
Freshservice in 2024, Zoominfo Platform in 2023 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Innovid’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Innovid’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Innovid technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.