Frankfurt, 60313,
Germany
Insight Culture International Marketing Research & Consulting Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Insight Culture International Marketing Research & Consulting and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Insight Culture International Marketing Research & Consulting employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Insight Culture International Marketing Research & Consulting has purchased the following applications: Forsta Employee Experience for Employee Experience in 2023, Microsoft 365 for Collaboration in 2018, Google Tag Manager for Tag Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Insight Culture International Marketing Research & Consulting is running and its propensity to invest more and deepen its relationship with Press Ganey Forsta , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Insight Culture International Marketing Research & Consulting revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Insight Culture International Marketing Research & Consulting intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Press Ganey Forsta | Legacy | Forsta Employee Experience | Employee Experience | HCM | n/a | 2023 | 2024 |
In 2023 Insight Culture International Marketing Research & Consulting implemented Forsta Employee Experience in the Employee Experience category to modernize its client-facing market research capabilities. The announcement frames this engagement as a deployment of Forsta’s Human Experience Platform technology to support Insight Culture’s ethnographic and mixed-methods research services across the DACH region.
The implementation of Forsta Employee Experience centered on core HX Platform capabilities, including quantitative and qualitative research instruments, integrated storytelling and data visualization, and tactical and strategic action management. The Forsta Employee Experience configuration emphasizes unified workflows that allow researchers to collect, analyze, visualize and act on assessments, opinions, sensitivities and behavioral intention data, aligning platform modules to the agency’s client reporting and insight delivery processes.
Operational coverage is focused on Insight Culture’s research practice and client project delivery across Germany and the broader DACH market, with Forsta Deutschland named as the regional managing organization in the announcement. The public disclosure did not list specific technical integrations with other enterprise systems, the implementation narrative therefore centers on platform-native capabilities and client-facing deployment rather than connected system architecture.
Governance and workflow adjustments are positioned around embedding Forsta Employee Experience into Insight Culture’s project lifecycle, with configuration of survey and qualitative modules, visualization templates and action-management workflows to standardize insight-to-action handoffs for clients. The engagement is described as a technology enablement of the firm’s research services, with platform selection and module alignment driven by the need to deliver unified HX-based market research outputs.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
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