Instructure
6330 South 3000 East, Suite 700,
Salt Lake City, 84121, UT,
United States
Salt Lake City, 84121, UT,
United States
1 801-869-5000
Professional Services
Instructure Technographics
Instructure Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Instructure and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 Instructure employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Instructure has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, Lever by Employ for Applicant Tracking System in 2019, Certinia PSA (ex FinancialForce PSA) for Professional Services Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Instructure is running and its propensity to invest more and deepen its relationship with Oracle , Employ , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Instructure revenues, which have grown to $610.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Instructure intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Instructure Tech Stack and Enterprise Applications
Instructure ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Instructure implemented Oracle NetSuite ERP as its ERP Financial system to centralize finance and accounting functions. The implementation positioned Oracle NetSuite ERP as the primary financial backbone for general ledger and core accounting workflows, aligning system setup with corporate accounting processes.
Configuration work emphasized typical ERP Financial modules including general ledger, accounts payable, accounts receivable, fixed assets, and revenue accounting, with the ERP Systems Analyst role responsible for translating business process requirements into NetSuite configuration and automation. The ERP Systems Analyst also carried responsibility for ongoing administration, maintenance, and support of Oracle NetSuite ERP, ensuring configuration parity with accounting policies and periodic system updates.
Integrations were implemented between Oracle NetSuite ERP and Workday, with integration middleware handled through Boomi as part of the integration architecture. These integrations were scoped to synchronize master data and transactional touchpoints between HR and finance systems, and the ERP Systems Analyst was tasked with owning the integration mappings and operational monitoring.
Governance and operational practices centered on defined change control, configuration management, and cross-functional collaboration between finance and IT, with the ERP Systems Analyst acting as the system steward. Documentation, role based access control, and process-aligned testing were part of the rollout and ongoing support model to maintain alignment between Oracle NetSuite ERP, Workday, and accounting operations.
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Instructure HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Instructure deployed Lever by Employ as its Applicant Tracking System to support recruiting and talent acquisition. The implementation surfaces Lever by Employ on Instructure's careers website to manage job postings and capture candidate applications into a centralized, auditable pipeline.
Configuration focused on career site integration and pipeline management, with configured candidate stages, requisition templates, interview scheduling workflows, and offer management capabilities aligned to Applicant Tracking System functionality. Lever by Employ was provisioned to centralize candidate records, automate status communications, and standardize interview feedback capture across hiring workflows.
Operational ownership rested with talent acquisition and HR teams and extended to hiring managers for approvals and interview orchestration. Governance emphasized role based access controls, standardized scorecards, and pipeline governance to align hiring processes with internal recruitment policy, while the candidate experience surfaced directly through the company careers site using Lever by Employ.
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Core HR | HCM |
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2015 | 2015 |
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Employee Recognition and Rewards Management | HCM |
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2017 | 2017 |
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Learning and Development | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2018 | 2018 |
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Instructure ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Certinia | Legacy | Certinia PSA (ex FinancialForce PSA) | Professional Services Automation | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Instructure implemented Certinia PSA (ex FinancialForce PSA) as its Professional Services Automation platform. The deployment placed Certinia PSA within Instructure’s Salesforce ecosystem to support end to end customer lifecycle workflows managed by the CRM Systems Team.
Certinia PSA was configured to deliver standard Professional Services Automation capabilities including project and engagement management, resource management and allocation, time and expense capture, and project to billing workflow orchestration. The implementation emphasized configuration over custom code while preserving extensibility for Apex or declarative automation where the Salesforce.com Administrator required enhancements.
The Certinia PSA implementation integrated with Sales Cloud, Service Cloud, Experience Cloud, Salesforce CPQ, and Gainsight to link opportunities, cases, community interactions, configured quotes, and customer success signals into services delivery processes. Integration architecture was native to Salesforce, enabling shared objects, record level handoffs from CPQ to project creation, and alignment of delivery status with customer success tooling.
Operational ownership remained with Instructure’s CRM Systems Team, with a Salesforce.com Administrator responsible for ongoing configuration, administration, and selective code maintenance. Governance focused on change control within the Salesforce org, workflow refinements across sales, services delivery, and customer success, and staged updates to align PSA processes with lifecycle touchpoints.
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Instructure AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2013 | 2013 |
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Instructure Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Instructure Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Instructure CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Engagement, Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Instructure IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2020 | 2020 |
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Instructure ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Remote Monitoring and Management | ITSM |
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2022 | 2022 |
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Instructure SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2019 | 2019 |
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Instructure TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Instructure PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Instructure IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Instructure CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Instructure
| First Name | Last Name | Title | Function | Department | Phone | |
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VP Marketing | VP | Marketing | |
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Chief Financial Officer | CXO | Finance | |
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CEO | CXO | Finance | |
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Accounts Receivable Clerk | Manager | Finance | |
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Accounting Manager | Manager | Finance | |
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Director, FP&A | Director | Finance | |
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Chief Customer Experience Officer | CXO | Customer Service | |
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VP, Customer Success Management | VP | Customer Service | |
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Chief Information Officer | CXO | IT | |
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Vice President, Information Systems and Technology | VP | IT | |
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Chief Customer Experience Officer | CXO | Customer Service | |
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Director of Customer Success | Director | Customer Service | |
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Salesforce Administrator | Manager | Marketing | |
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Salesforce Administrator / Gainsight Administrator (Customer Success/ Sales Operations) | Manager | Marketing | |
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Apps Being Evaluated by Instructure Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Instructure IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Instructure digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Instructure Technographics
Instructure is a Professional Services organization based in United States,
with around 1700 employees and annual revenues of $610.0 million.
Instructure operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Lever by Employ and Certinia PSA (ex FinancialForce PSA),
covering areas like ERP Financial, Applicant Tracking System and Professional Services Automation.
Instructure has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Employ and Certinia.
Instructure recently adopted applications including
6sense Account Engagement Platform in 2023, AnyDesk in 2022 and Zapier Automation Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Instructure’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Instructure’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Instructure technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.