Reston, 20190, VA,
United States
InterMarkets Technographics
InterMarkets Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by InterMarkets and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 InterMarkets employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that InterMarkets has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Hubspot CRM for CRM in 2015, New Relic APM for Application Performance Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems InterMarkets is running and its propensity to invest more and deepen its relationship with Oracle , HubSpot , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing InterMarkets revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for InterMarkets intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
InterMarkets Tech Stack and Enterprise Applications
InterMarkets ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, InterMarkets implemented Oracle NetSuite ERP as its ERP Financial system for corporate accounting and finance. The deployment addressed financial management needs for the United States based communications firm with about 50 employees, centralizing core accounting functions within Oracle NetSuite ERP and establishing a unified chart of accounts and period close orchestration across the finance organization.
Configuration emphasized standard ERP Financial functional modules including general ledger, accounts payable, accounts receivable, billing, fixed asset accounting, and financial reporting, with role based access and approval workflow controls to support accounting and treasury workflows. Governance focused on month end close procedures, audit trail configuration, segregation of duties controls, and finance led change management to manage configuration and master data, with the rollout scoped to finance and accounting operations to align transactional processing, invoicing, and reporting inside the Oracle NetSuite ERP environment.
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InterMarkets CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2015 | 2015 |
In 2015, InterMarkets implemented Hubspot CRM on its public website. The Hubspot CRM deployment centralizes lead capture, contact management, and basic sales pipeline workflows for the 50 employee communications firm, aligning marketing and sales activity around web sourced contacts.
The implementation uses HubSpot website integration capabilities, embedding web forms and tracking to ingest leads directly into the CRM where contacts, company records, and deal stages are maintained. Functional modules in use include contact and company database, lead capture forms, web activity tracking, email marketing sequences, and pipeline management, reflecting core CRM capabilities. Operational coverage spans marketing and sales teams, with administrative governance conducted through Hubspot CRM account configuration and role based user controls to manage access and process ownership.
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CRM | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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InterMarkets ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2018 | 2018 |
In 2018, InterMarkets deployed New Relic APM to instrument its public website, establishing an Application Performance Management presence for its web application tier. The implementation uses New Relic APM agents on the application servers to capture request-level metrics, transaction traces, and error events, providing a continuous telemetry stream from the customer facing site.
The configuration focused on core APM capabilities including transaction tracing, error analytics, performance dashboards, and alerting tied to response time and error rate thresholds. Operational ownership rests with the small IT and engineering team, who consume centralized dashboards for incident triage and set alerting policies to drive workflow changes, while configuration emphasizes application tier instrumentation and synthetic style health checks for the website.
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InterMarkets IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at InterMarkets
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Chief Managing Officer | CXO | Finance | ||||
| Chief Business Development Officer | CXO | Finance | ||||
| Chief Operating Officer | CXO | Finance |
Apps Being Evaluated by InterMarkets Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||