Washington, 20006, DC,
United States
International Franchise Association Technographics
International Franchise Association Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by International Franchise Association and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 International Franchise Association employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that International Franchise Association has purchased the following applications: Nimble AMS for Membership Management in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2017, Invoca Call Tracking for Call Tracking and Recording in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems International Franchise Association is running and its propensity to invest more and deepen its relationship with Momentive Software (formerly Community Brands) , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing International Franchise Association revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for International Franchise Association intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
International Franchise Association Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Momentive Software (formerly Community Brands) | Legacy | Nimble AMS | Membership Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, the International Franchise Association implemented Nimble AMS for Membership Management. The deployment was centered on using Nimble AMS on the public franchise.org site to drive member enrollment and account self-service.
Configuration emphasized core membership modules typical of Membership Management platforms, including constituent records, tiered membership enrollment and renewals, event registration, and automated communications for renewal and onboarding. Nimble AMS was configured to manage membership tiers, billing cadence, and a web-facing member portal that surfaces account status and member benefits.
Operational coverage included membership services, events, and marketing teams within the organization, with the application handling public sign-ups, profile updates, and event transactions through website-embedded forms. The implementation links front-end website flows to Nimble AMS records so membership lifecycle and event registrations are managed inside Nimble AMS.
Governance established role-based access for membership administrators and created process workflows for renewals and event fulfillment to centralize membership operations. Ongoing management is handled by internal membership and event teams, with Nimble AMS serving as the transactional system for member data and public-facing account functions, and the vendor is Momentive Software, formerly Community Brands.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, the International Franchise Association implemented Google Workspace (Formerly Google G-Suite) to deliver Collaboration capabilities across the organization. The deployment supports core communications and productivity business functions for the United States-based association and its approximately 200 employees.
The Google Workspace implementation uses standard Collaboration modules including Gmail for organization email, Google Calendar for scheduling, Google Drive and Docs for shared document storage and real-time coauthoring, and Google Meet for virtual meetings. Configuration emphasized domain-based account provisioning, shared drives to support membership and events workflows, and collaborative document workflows for cross-department teams.
References to Google Workspace appear in the organization's website source, indicating the suite is present in external-facing communications and contact workflows. Operational coverage is organization-wide within the United States, supporting departments such as membership services, events, advocacy, and administrative functions.
Governance aligns with Collaboration best practices, with centralized administrative controls, domain management, and role-based access to manage user accounts and shared resources. Google Workspace (Formerly Google G-Suite) is used to centralize email, calendaring, document collaboration, and meeting workflows for the International Franchise Association.
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Collaboration | Collaboration |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Invoca | Legacy | Invoca Call Tracking | Call Tracking and Recording | CRM | n/a | 2018 | 2018 |
In 2018, the International Franchise Association deployed Invoca Call Tracking on their website. Invoca Call Tracking was implemented as a Call Tracking and Recording solution to capture inbound phone interactions originating from digital channels and to provide session level attribution for marketing campaigns.
The deployment focused on web-based instrumentation, using dynamic number insertion and session linking to associate calls with campaign parameters and on-site behavior. Functional capabilities implemented included call recording, call attribution analytics, and configurable number pools and routing rules, supporting marketing, membership engagement, and sales follow up workflows. Governance practices were established for administrative access, call recording retention and compliance controls, and operational processes for routing and handling inbound calls through the association website.
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CRM | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Retirement Recordkeeping | Professional Services |
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2017 | 2018 |
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IT Decision Makers and Key Stakeholders at International Franchise Association
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by International Franchise Association Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||