IT Lab
1 East Poultry Avenue,
x, EC1A 9PT,
United Kingdom
x, EC1A 9PT,
United Kingdom
44 84 5359 0033
Communications
IT Lab Technographics
IT Lab Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by IT Lab and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 IT Lab employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that IT Lab has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2016, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems IT Lab is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing IT Lab revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for IT Lab intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IT Lab Tech Stack and Enterprise Applications
IT Lab AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, IT Lab deployed Hubspot Live Chat on its website. The implementation placed Hubspot Live Chat at the front of the company website to add Chatbots and Conversational AI capabilities for real time visitor engagement and inbound inquiry handling.
Configuration emphasized website widget deployment and conversational workflow design, using Hubspot Live Chat features such as proactive greeting messages, automated responses, live agent handoff, and lead capture forms. Operational scope focused on sales and support touchpoints within the small Communications firm, with conversations routed into Hubspot’s conversations inbox for unified handling and simple triage rules assigning ownership to the sales and support team.
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IT Lab Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 IT Lab implemented Microsoft 365 as its primary Collaboration platform. The deployment is provisioned as a Microsoft cloud tenant and Microsoft 365 services are surfaced on their website, indicating the company exposes hosted collaboration resources for external contact and content workflows. The implementation covers the entire 10 person organization in the Communications industry, consolidating email and document collaboration into a single SaaS environment.
Microsoft 365 configuration at IT Lab centers on mailbox and calendaring services, SharePoint document libraries that support content surfaced on the website, and Microsoft Teams style real time messaging and meeting capabilities for internal communications. Operational governance is managed through tenant level administration with centralized account and access controls, security and compliance settings, and user lifecycle processes sized for a small company. Microsoft 365 enables IT Lab Collaboration across core business functions including internal communications, content management and customer contact workflows.
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IT Lab Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, IT Lab deployed HubSpot CMS for its corporate website. The HubSpot CMS implementation, classified under Web Content Management, centralizes the company website content, authoring, and publication processes for the small UK communications firm.
The deployment focuses on HubSpot CMS site templates and reusable content modules to support pages, blog posts, and landing pages, using the platform editor and responsive template framework to manage content and metadata. Configuration work emphasized content staging, preview workflows, and on-page SEO controls that are typical for Web Content Management implementations, enabling streamlined page creation and template-driven consistency.
Operational coverage is limited to the public website and supporting marketing content, with the system serving marketing and communications functions within IT Lab. Governance was established around role-based content access, editorial review and approval workflows, and a content calendar to coordinate publishing across the small team.
HubSpot CMS is used as the single vendor-hosted Web Content Management layer for website operations, reducing the need for separate hosting or a bespoke content platform. The narrative reflects a focused CMS implementation for website content management, authoring, and editorial governance without reference to prior platform details.
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IT Lab CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2008 | 2008 |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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IT Lab PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IT Lab IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Lab CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at IT Lab
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Executive Officer | CXO | Finance | |
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Chief Operating Officer | CXO | Finance | |
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Group Chief Financial Officer | CXO | Finance | |
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Apps Being Evaluated by IT Lab Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from IT Lab IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the IT Lab digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD IT Lab Technographics
IT Lab is a Communications organization based in United Kingdom,
with around 10 employees and annual revenues of $1.0 million.
IT Lab operates a diverse technology stack with applications such as
Hubspot Live Chat, Microsoft 365 and HubSpot CMS,
covering areas like Chatbots and Conversational AI, Collaboration and Web Content Management.
IT Lab has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot and Microsoft.
IT Lab recently adopted applications including
HubSpot CMS in 2021, Hubspot Marketing Automation in 2021 and Flowmailer in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of IT Lab’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates IT Lab’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete IT Lab technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.