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Iterable Technographics
Iterable Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Iterable and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 850 Iterable employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Iterable has purchased the following applications: Zuora Billing for Subscription and Recurring Billing in 2022, Greenhouse ATS for Applicant Tracking System in 2020, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Iterable is running and its propensity to invest more and deepen its relationship with Zuora , Greenhouse , CheckR or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Iterable revenues, which have grown to $306.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Iterable intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Iterable Tech Stack and Enterprise Applications
Iterable ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zuora | Legacy | Zuora Billing | Subscription and Recurring Billing | ERP | n/a | 2022 | 2022 |
In 2022, Iterable implemented Zuora Billing to centralize subscription handling on its public website. This deployment positions Zuora Billing as the core Subscription and Recurring Billing engine supporting customer subscription checkout, plan management, and recurring charge orchestration.
Configuration work emphasized subscription lifecycle management, a centralized pricing catalog, recurring invoicing orchestration, and automated billing runs to support periodic charge schedules. Zuora Billing was configured to expose billing events and customer-facing invoice data through the site, enabling customers to view invoices and manage subscription changes via their account interface.
Operational ownership was established within finance and revenue operations, with customer success and product teams leveraging the website integration for account level subscription adjustments and renewals. Governance activity focused on billing workflow definition, order to cash playbooks, dispute handling procedures, and change control for pricing catalog updates to ensure consistent billing operations.
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Iterable HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Iterable implemented Greenhouse ATS. Iterable implemented Greenhouse ATS as an Applicant Tracking System to centralize job postings, manage candidate pipelines, and operate the public job board embedded on the company website, aligning the system with talent acquisition and recruiting operations.
The deployment surfaces job listings through the Greenhouse hosted board at boards.greenhouse.io and consolidates requisition creation, applicant tracking, interview scheduling, and offer tracking into a single recruiting workflow. Operational coverage is focused on recruiting and HR teams within Iterable, with governance implemented around standardized hiring stages, structured interview workflows, and centralized candidate data to ensure consistent evaluation and auditability.
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BackGround Screening | HCM |
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2022 | 2022 |
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Employee Experience | HCM |
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2020 | 2020 |
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Iterable Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Iterable implemented Zoom as its Audio Video and Web Conferencing platform. The deployment emphasized embedding Zoom capabilities into Iterable's customer-facing website and consolidating synchronous collaboration across product, sales, and customer success teams within the Professional Services organization.
Implementation covered configuration of core Zoom capabilities including meetings, webinars, screen sharing, and session recording, and instrumented browser-based meeting flows on the website to reduce attendee friction. Integrations centered on web embedding and session orchestration for live demos and customer workshops, while governance work focused on access provisioning, standardized meeting controls, and procedures for scheduling and archival of recorded sessions. Zoom is the primary Audio Video and Web Conferencing application supporting Iterable's external engagement and internal collaboration workflows.
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Collaboration | Collaboration |
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2013 | 2013 |
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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Iterable Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Iterable CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2014 | 2014 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Sales Automation, Sales Engagement | CRM |
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2022 | 2022 |
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Iterable ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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Iterable PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Iterable IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2007 | 2007 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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Iterable CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Iterable
Apps Being Evaluated by Iterable Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||