Tokyo, 140-8450,
Japan
Ito-Yokado Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ito-Yokado and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28432 Ito-Yokado employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ito-Yokado has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2022, Google Display Ad for Digital Advertising Platform in 2019, Proofpoint Essentials URL Defense for Secure Web Gateways (SWG) in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ito-Yokado is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Google , Proofpoint or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ito-Yokado revenues, which have grown to $8.24 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ito-Yokado intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 | ||
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Display Ad | Digital Advertising Platform | CRM | n/a | 2019 | 2019 | In 2019, Ito-Yokado ran a targeted experiment using Google Display Ad as a Digital Advertising Platform to test viewable CPM bidding for in-store promotional campaigns in Japan, with the stated aim of shifting spend from paper leaflets to online display in the retail/marketing process area. The initiative positioned Google Display Ad to support promotion-level media buying for brick and mortar stores, focusing on measured viewability and reach rather than click based metrics. The implementation centered on configuring viewable CPM bidding within Google Display Ad to prioritize impressions that met viewability thresholds for in-store promotions, while running parallel CPC based display campaigns as a control. Configuration and campaign architecture emphasized promotion specific creatives, audience reach settings tuned to store footprints, and bidding strategy alignment to maximize viewed impressions at scale, leveraging standard Digital Advertising Platform capabilities for bidding automation and viewability reporting. Operationally the experiment was scoped to Ito-Yokado marketing teams in Japan and targeted retail promotional workflows, with campaign governance oriented around promotion calendars and media spend reallocation decisions. The experiment showed viewable CPM bidding delivered higher viewed impressions at scale and improved cost efficiency for promotions when compared to CPC based display campaigns, and the findings were used to evaluate the potential shift of promotional media spend from printed leaflets to online display. | ||
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Tag Management | CRM |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Proofpoint | Legacy | Proofpoint Essentials URL Defense | Secure Web Gateways (SWG) | CyberSecurity | n/a | 2023 | 2023 |
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