Itsu
Ground and First Floors Partnership House, Carlisle Place,
London, SW1P 1BX,
United Kingdom
London, SW1P 1BX,
United Kingdom
44 20 7929-0502
Leisure and Hospitality
Itsu Technographics
Itsu Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Itsu and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Itsu employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Itsu has purchased the following applications: 4Pack Packaging Data Management for Business Process Management in 2022, Microsoft 365 for Collaboration in 2016, Cloudinary DAM for Digital Asset Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Itsu is running and its propensity to invest more and deepen its relationship with 4Flying , The Access Group , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Itsu revenues, which have grown to $204.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Itsu intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Itsu Tech Stack and Enterprise Applications
Itsu ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 4Flying | Legacy | 4Pack Packaging Data Management | Business Process Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Itsu United Kingdom deployed 4Pack Packaging Data Management to streamline artwork review cycles for grocery products in the UK, focusing on the artwork/packaging process area and reducing manual email exchanges while managing multiple language and variant artworks. The deployment targeted packaging and artwork workflows used by product, packaging and merchandising teams to centralize version control and review orchestration across SKUs and pack variants.
The 4Pack Packaging Data Management implementation configured artwork management workflows that captured artwork versions, routed review and approval steps, and enforced gated checkpoints tied to KPI-driven review SLAs. Configuration included variant and language handling to support multi-language packaging assets, automated review routing to internal stakeholders, and centralized document and asset storage to improve visibility of artwork versions.
Operationally the platform was used to onboard external providers, translators and printers into a controlled collaborator workflow, providing managed access for file exchange, review annotations and completion tracking. The implementation extended across itsu’s UK grocery packaging program and coordinated interactions between in-house packaging teams and external suppliers, reducing reliance on ad hoc email exchanges while preserving audit trails for artwork changes.
Governance was formalized through the platform’s controlled, KPI-driven workflow, which established review SLAs, version auditability and defined handoffs between internal teams and external contributors. Reported outcomes from the deployment included improved visibility of artwork versions, reduced review time and simplified onboarding of external translators and printers into an auditable packaging artwork process.
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Point Of Sale | ERP Services and Operations |
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2020 | 2020 |
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Itsu Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Itsu Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Cloudinary | Legacy | Cloudinary DAM | Digital Asset Management | Content Management | n/a | 2022 | 2022 |
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Web Content Management | Content Management |
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2018 | 2018 |
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Itsu eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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Itsu CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation, Sales Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2019 | 2019 |
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Itsu ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2024 | 2024 |
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Itsu TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Itsu IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2016 | 2016 |
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Domain Name System (DNS) | IaaS |
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2016 | 2016 |
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Itsu CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2013 | 2013 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2015 | 2015 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Itsu
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Itsu Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Itsu IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Itsu digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Itsu Technographics
Itsu is a Leisure and Hospitality organization based in United Kingdom,
with around 1000 employees and annual revenues of $204.0 million.
Itsu operates a diverse technology stack with applications such as
4Pack Packaging Data Management, Microsoft 365 and Cloudinary DAM,
covering areas like Business Process Management, Collaboration and Digital Asset Management.
Itsu has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as 4Flying, Microsoft and Cloudinary.
Itsu recently adopted applications including
Hubspot Clearbit in 2024, Sentry in 2024 and Microsoft Entra ID (formerly Azure Active Directory) in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Itsu’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Itsu’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Itsu technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.