iZotope Digital Transformation Initiatives

About the Customer

iZotope, Inc. is an audio technology company based in Cambridge, Massachusetts, United States. iZotope develops professional audio software for audio recording, mixing, broadcast, sound design, and mastering which can be used in a wide range of Digital Audio Workstation programs. 

Scope and Challenges

When iZotope was working with the smaller eCommerce provider, new features, functionality, and capabilities were being built only as they required or requested. In order to expand brand awareness and growth, and increase sales both domestically and globally, they decided to undergo a digital transformation. 

Outcome and Implications

In January 2015, iZotope decided to partner with Digital River to accelerate channel expansion and global growth. 

iZotope now has access to robust reporting systems, fraud prevention and a centralized payment gateway in more than 30 countries around the globe. 

With Digital River’s Global Commerce platform, iZotope has the infrastructure to enter new global markets, and will soon be localized in Japan, Germany, and Spain, with plans to add another locale each quarter. And by tapping into Digital River’s MarketForce digital marketing agency, iZotope has initiated cart recovery and exit intent programs, which have increased sales dramatically.

Quotes

“Digital River’s extensive global knowledge has helped us expand our reach to areas of the world that we would have never been able to enter into this quickly without their expertise and systems. Thanks to them, our business is flourishing and promises major global growth in the years to come.” - said  John Bigay, Chief Marketing Officer, iZotope.