London, SE1 2QY,
United Kingdom
Kantar UK Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Kantar UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1642 Kantar UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kantar UK has purchased the following applications: icCube for Analytics and BI in 2014, Microsoft 365 for Collaboration in 2016, Adobe Experience Cloud for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kantar UK is running and its propensity to invest more and deepen its relationship with icCube Software , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kantar UK revenues, which have grown to $279.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kantar UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| icCube Software | Legacy | icCube | Analytics and BI | Analytics and BI | n/a | 2014 | 2014 |
In 2014 Kantar UK implemented icCube as an Analytics and BI solution to provide a drop-in OLAP and embedded analytics engine for its WorldPanelOnline service. The deployment replaced Microsoft SQL Server Analysis Services SSAS and was intended to deliver 24/7 access to thousands of dashboards for market research and insights teams across the UK and global markets.
The icCube implementation centralized OLAP cube processing and embedded dashboard rendering, providing a persistent analytics engine to host interactive dashboards and ad hoc analytical views. Configuration focused on sustaining continuous runtime and high concurrency for client-facing dashboards, with server-side cube aggregation and dashboard delivery capabilities implemented to support ongoing access.
Integration was executed directly into Kantar WorldPanelOnline, embedding icCube’s analytics layer inside the existing customer-facing portal to surface dashboards to clients. The rollout was delivered to clients in May 2014 and the environment has been operated continuously since then, supporting thousands of dashboards across regional deployments of the WorldPanelOnline service.
Governance and operational impact emphasized continuous availability for market research and insights teams, with the implementation documented as improving performance and scalability for client analytics. icCube provided more reliable dashboarding and sustained 24/7 operation for Kantar UK’s WorldPanelOnline offering.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2010 | 2010 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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