London, SE1 2QY,
United Kingdom
Kantar UK Technographics
Kantar UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kantar UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1642 Kantar UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kantar UK has purchased the following applications: icCube for Analytics and BI in 2014, Microsoft 365 for Collaboration in 2016, Adobe Experience Cloud for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kantar UK is running and its propensity to invest more and deepen its relationship with icCube Software , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kantar UK revenues, which have grown to $279.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kantar UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kantar UK Tech Stack and Enterprise Applications
Kantar UK Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| icCube Software | Legacy | icCube | Analytics and BI | Analytics and BI | n/a | 2014 | 2014 |
In 2014 Kantar UK implemented icCube as an Analytics and BI solution to provide a drop-in OLAP and embedded analytics engine for its WorldPanelOnline service. The deployment replaced Microsoft SQL Server Analysis Services SSAS and was intended to deliver 24/7 access to thousands of dashboards for market research and insights teams across the UK and global markets.
The icCube implementation centralized OLAP cube processing and embedded dashboard rendering, providing a persistent analytics engine to host interactive dashboards and ad hoc analytical views. Configuration focused on sustaining continuous runtime and high concurrency for client-facing dashboards, with server-side cube aggregation and dashboard delivery capabilities implemented to support ongoing access.
Integration was executed directly into Kantar WorldPanelOnline, embedding icCube’s analytics layer inside the existing customer-facing portal to surface dashboards to clients. The rollout was delivered to clients in May 2014 and the environment has been operated continuously since then, supporting thousands of dashboards across regional deployments of the WorldPanelOnline service.
Governance and operational impact emphasized continuous availability for market research and insights teams, with the implementation documented as improving performance and scalability for client analytics. icCube provided more reliable dashboarding and sustained 24/7 operation for Kantar UK’s WorldPanelOnline offering.
|
Kantar UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Kantar UK implemented Microsoft 365 as its Collaboration platform, a deployment that is observable through Microsoft 365 artifacts on the company website. The adoption of Microsoft 365 positions the Microsoft 365 application as the primary Collaboration layer for productivity, email and cloud document editing across the organization.
The Microsoft 365 implementation is described in terms consistent with a cloud-hosted Collaboration suite, providing core capabilities such as centralized document management, real-time co-authoring, and unified communication workflows. This configuration supports corporate collaboration and content workflows at Kantar UK, with the Microsoft 365 application serving as the foundation for productivity and cross-functional collaboration.
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Kantar UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Kantar UK implemented Adobe Experience Cloud for Customer Experience on the Kantar Worldpanel website. Adobe Experience Cloud is used as the primary digital experience platform to manage web-facing customer experience and support digital marketing workflows.
The implementation emphasizes Customer Experience capabilities common to the category, including web analytics, experience targeting, content personalization, and campaign orchestration, with Adobe Experience Cloud providing the integrated tooling for those functions. Operational scope is the company website, where the Adobe Experience Cloud deployment instruments visitor behavior and controls content and experience delivery, aligning website operations with marketing and customer experience teams through centralized governance.
|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
Kantar UK PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
|
Kantar UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2010 | 2010 |
|
Kantar UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2013 | 2013 |
|
IT Decision Makers and Key Stakeholders at Kantar UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Kantar UK Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||